Helium 10 Xray Review 2024: #1 Amazon Seller Tool?

Helium 10 Xray Review


Helium 10's Xray is a super helpful tool for finding products to sell on Amazon. It works alongside another tool called Black Box to show you secret details about products you're interested in. Xray gives you trustworthy market info to help you pick the top products for what you want to sell.

Out of 10


  • Easy to install
  • Allows for mobile product research on Amazon
  • Provides detailed data metrics
  • Includes marketing and SEO tools
  • User-Friendly Interface


  • Accessing more extensive data
  • Limited Free Version


Price: $ 39/mo

Disclosure: Some of the links on this site are affiliate links, meaning that if you click on one of the links and purchase an item, I may receive a commission. All opinions however are my own.

Looking for something to help you find the best products for your Amazon shop?

You should definitely check out the Helium 10 X-ray tool. It’s tough to find tools that give you the real scoop on Amazon products, but X-ray does just that. It’s part of the Helium 10 suite and is all about giving you the deep dive on products you’re curious about.

I’ve even taken a closer look at Helium 10 myself, and you can see what I thought about it too.

In this quick guide, I’m going to tell you about the coolest parts of the X-ray tool and how it can make choosing products a whole lot easier for you. Let’s get started!

What is Helium 10 Xray?

Helium 10’s Xray is a super helpful tool for finding products to sell on Amazon.

It works alongside another tool called Black Box to show you secret details about products you’re interested in. Xray gives you trustworthy market info to help you pick the top products for what you want to sell.

Helium 10 Homepage

It lets you look at over 450 million products (ASINs), showing you how much money other sellers are making each month. You can use Xray on its own or add it to your Chrome browser, which makes looking up product info on Amazon way easier.

When you’re browsing Amazon with the Xray Chrome extension, it shows you all sorts of useful info about the products you see.

One cool feature of Xray is the “Success Score,” which tells you how good a product might be to sell.

This score is really handy for spotting products that could make you money. But, you can also dig into lots of other details to make sure you’re choosing the best products.

Helium 10 Xray: Pros & Cons


  • Easy to install Helium 10 Chrome extension; works with a free account.
  • Allows for mobile product research on Amazon.
  • Provides detailed data metrics like BSR, revenue, success score, reviews, and price.
  • Includes marketing and SEO tools.
  • Enables direct data extraction from Amazon products.


  • Chrome extensions may experience lag, which can be frustrating.
  • Accessing more extensive data with Xray requires a Helium 10 subscription.

How Can Helium 10 Xray Help Your Business?

Looking for the best products to sell on Amazon usually means spending a lot of time researching by yourself.

Without a special tool for Amazon sellers, you might end up guessing and using information that’s not even right. Even after all that effort, you might not find what you’re looking for, which can be really disappointing.

This is where the Helium 10 Xray tool comes in to save the day. It can make your life much easier by cutting down the time you spend on looking up products yourself and giving you trustworthy and detailed info about them.

Here’s how the Helium 10 Xray tool can help you and your business:

  • Saves Time:

Helium 10 Xray lets you see information on a ton of products quickly. This means you don’t have to search through Amazon by hand to find a good product to sell.

  • Know Your Competition:

It has a feature called Review Velocity that lets you check out how your competitors’ products are doing by looking at their reviews. This way, you can understand what you’re up against.

  • Find Suppliers Easily:

Helium 10 has teamed up with Alibaba, which is a big marketplace for finding manufacturers and suppliers. Now, you won’t have to spend ages trying to find a reliable supplier for your products.

These points are just a start to what Helium 10 Xray can do for you. Next, let’s talk about setting up and using the Helium 10 Xray tool to make the most out of it.

How to Set Up and Use the Helium 10 Xray Tool?

Helium 10 Chrome Extension must be installed and activated to use Xray Keywords.

1. Start by searching Amazon for products using Xray keywords.

2. Hover your mouse over the drop-down menu on the search results page of the Helium 10 Chrome Extension and select Xray Keywords from the list.

Helium 10 Chrome Extension

3. Popups are displayed with keywords related to the top 10 products.

Xray Keyword

How to Edit Default Filters?

Choose the Global Search Settings button in the bottom-left of the pop-up results after performing an Xray Keyword search.

Global search settings

Select Apply Filters after adjusting the filters to your preferences. Each time you conduct an Xray Keyword search, the filters you selected will be applied. You can restore your filters to their default settings by selecting Restore Default Settings.

Note: Xray Keyword search plan limits will be impacted by changes to your Global Search Settings.

Helium 10 Global search settings

A Guide to Filtering Your Xray Keywords:

If you want to filter the Xray Keyword results, click the Filters button on the results page.

Xray Keywords Results

You can adjust the filters to suit your preferences, and then select Apply Filters. To restore the default filters, select Restore Default Settings.

Xray Keyword search plan limits will not be affected by adjusting your table filters.

Table Filters

ASINs for keywords and how to change:

The following steps can be followed to add or remove specific ASINs from the keyword results:

1. In the Keyword results, click the Global Search Settings button.

Global Search Settings button

2. On the Global Search Settings page, click the Select New ASINs button.

ASINs Button

3. Run the keyword search after selecting the checkbox next to the products to include in the search.

ASINs check box

4. Your results will be reloaded with keywords based on your new ASINs.

Keyword Actions

When you have a list of keywords, you can do a few things with them.

First, pick the keywords you’re interested in by clicking the checkboxes next to each one. After you select them, you’ll see some options at the top. Here’s what you can do:

Add to My List: This lets you save your chosen keywords in a special list for later.

Add to Keyword Tracker: This option tracks how well these keywords are doing over time.

Index Checker: Use this to see if these keywords are being recognized and used properly by Amazon’s search.

Delete: If you decide you don’t need some keywords, you can remove them from your list with this option.

Selected Keywords

Add Keywords to My List

The selected keywords will be added to My List when you click the Add to My List button.

Add Keywords To List

A new list can be created or an existing list can be added.

New Or Existing List

Add to Keyword Tracker

When you click the Add to Keyword Tracker button, the Track in Keyword Tracker menu will appear.

Add to Keyword Tracker

In the bottom left, select Track a New Product or select an existing product you want to track. A keyword tracker for that product will be created with the keywords you’ve selected.

Track In Keyword Tracker

Index Checker

If you click the Index Checker button, you will be prompted to enter an ASIN number.

Index Checker

You will be notified if Index Checker is indexing each keyword after entering your ASIN.

Index Checker Checklist

How to Delete Keywords

You can remove keywords by selecting the checkboxes next to the keywords you wish to remove and selecting Delete.

Delete Keywords

Access Previous Search History

If you want to pull up one of your previous searches, select the History button in the bottom left.

Access Previous Search History

In the Previous Searches window, you can see product details, ASIN numbers, dates and time stamps. You can view the keywords from that search by selecting Open History.

search by selecting Open History

Customizing the Xray Keywords Table

You can add or remove columns from the Xray Keywords table by clicking the gear icon in the top right.

Export Data

To remove columns from the table, uncheck the boxes next to them.

Customizing the Xray Keywords Table

How to Export Data to a Spreadsheet

Select the Export Data button and your preferred format to export your keywords list to a spreadsheet.

Export Data to a Spreadsheet

What are the Data Points in Helium 10 Xray?

You can use the Xray tool to determine whether a product is a good sale candidate by looking at each column:

1. Total Revenue:

This tells you how much money a product makes in a month. It’s useful for understanding how big the market is and if there’s room for you to sell something similar.

2. Average Revenue:

This shows what sellers of a product typically earn each month. It helps you guess how much money you might make if you sell that product.

3. Average BSR (Best Sellers Rank):

This number shows how a product ranks in sales compared to others in the same category, both now and in the past. A low number means it’s selling well.

4. Average Price:

This tells you the usual price for similar products. You can use this info to decide how much to charge for your product.

5. Average Reviews:

This shows how many reviews sellers usually get for a product in that category. More reviews often mean the product is popular but also that there’s a lot of competition.

6. Success Score:

This score predicts how likely a product will do well, shown in stars. Products with more than three stars are usually good options to consider for your business.

The Xray tool also includes all the information you can find with the Black Box tool, another feature in Helium 10 that you can check out on your dashboard.

Helium 10 dashboard

Helium 10 Xray: Key Features

The Xray tool includes a few extra features.

1. ASIN Grabber:

Multiple ASINs can be selected and copied simultaneously using ASIN Grabber. Research is conducted on competitors using this tool. A third-party advertisement or Amazon PPC can also use it to find target audiences.

ASIN Grabber

2. Profitability Calculator:

The cost factor can be used to calculate one’s net profit or loss. As you set the final price of your product, you will be able to make the necessary decisions. Using this tool, you can also calculate the initial price of goods, storage fees, shipping costs, and taxes.

3. Inventory Levels:

Stock inventory fluctuations are shown in this feature over time. The majority of sellers set a quantity limit in their inventory, so they do not commonly use this feature.

4. Review Downloader:

You can compare the reviews of your customers with those of your competitors with the help of Review Downloader. Exporting reviews will also allow you to find trending products in the future.

Helium 10 Xray: Pricing Plans

Helium 10’s Xray tool is quite handy for Amazon sellers, but there are some limitations to using it for free. With the free plan, you can use Xray up to 5 times.

After that, you’ll need to upgrade your Helium 10 account to keep using it. Helium 10 offers three main pricing options, and they are as follows:

1. Starter Plan:

This plan costs $39 per month if you pay monthly or $29 per month if you pay yearly. It’s like getting a discount for committing to a whole year.

2. Platinum Plan:

This plan is priced at $99 per month if you choose to pay monthly or $79 per month if you go for the yearly billing option. Again, paying yearly saves you some money.

3. Diamond Plan:

If you need more advanced features, the Diamond Plan is available for $279 per month when billed monthly or $229 per month with annual billing.

In addition to these plans, Helium 10 offers some powerful add-ons, which are extra tools you can use alongside your chosen plan:

Adtomic: This add-on costs $199 per month and provides additional features.

Market Tracker 360: A more advanced option priced at $500 per month, offering comprehensive market tracking capabilities.

Elite: This add-on, priced at $399 per month, gives you access to elite-level features.

Is Xray from Helium 10 worth it?

Yes, it is!

We’ve used Helium 10’s Xray, and we think it’s valuable, even the free version. Here’s why:

When you use Helium 10, you get access to a huge database of information, and the data is really accurate.

Xray provides a ton of information that helps sellers with various things like checking out the competition, understanding demand, finding the right keywords, and even locating suppliers through the Alibaba Supplier tool. This can save you time and money.

Xray is a crucial tool, and it’s the most popular one in Helium 10 for a reason. We suggest downloading it and using it for your daily Amazon business tasks.

If you’re still not sure if Xray is for you, you can sign up for Helium 10 and try it out yourself.

You won’t be disappointed! It’s a useful tool for Amazon sellers.

Quick Links:-

Conclusion: Helium 10 Xray Review 2024

Helium 10 Xray is a must-have tool for Amazon sellers. It helps them figure out which products are worth their time and which ones are not.

It also gives them useful information to make their product listings better.

With Helium 10 Xray, sellers can easily pick the best products to sell on Amazon and avoid the ones that might not do well. It’s like having a secret weapon for success in the world of Amazon selling.

Roshan Jha

Roshan Jha is a creative SEO editor at Gizmobase who loves to talk about online shopping, dropshipping, and what's new in the market. He's got a knack for writing stuff that's easy to read and really useful, especially for online stores. He's great at mixing up storytelling with some smart digital tips, making his advice super helpful for freelancers and marketers. Roshan's way of explaining things is super clear and friendly, making tricky topics easy for everyone to get.

Leave a Comment