Helium 10 vs SellerApp 2024: Ultimate Battle Of Amazon Tools

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Amazon vendors are always on the lookout for new ways to improve their operations and remain competitive in the rapidly expanding e-commerce market.

Two tools that have consistently stood out in this e-commerce jungle are Helium 10 and SellerApp.

Both Helium 10 and SellerApp are examples of e-commerce enablement software that provide owners of small businesses the ability to expand their Amazon company more effectively.

Both provide a wide range of solutions that are ready to be implemented, but the issue that needs to be answered is which one you should pick.

In this showdown, I will dive deep into Helium 10 vs SellerApp, breaking down their features and capabilities so you can make the best choice for your Amazon business, just like I did. So, fasten your seatbelt, fellow seller, because it’s time for an epic face-off!

Helium 10 vs SellerApp 2024: Overview

About Helium 10

Helium 10 is a comprehensive suite of tools designed specifically for Amazon sellers.

helium 10 overview

It offers various features to help sellers optimize their Amazon businesses, including keyword research, product research, listing optimization, competitor analysis, and inventory management.

Helium 10 is a go-to resource for Amazon sellers looking to boost their visibility, sales, and overall success on the platform.

Want to know more about Helium 10 in detail? Check out my in-depth review of Helium 10 here.

About SellerApp:

SellerApp is a comprehensive e-commerce tool designed to empower Amazon sellers with data-driven insights and optimization features.

Sellerapp overview

It offers a range of features, including product research, competitor analysis, keyword tracking, and performance analytics.

SellerApp helps sellers make informed decisions to enhance their Amazon business, optimize listings, and improve overall profitability.

Quick Comparison Table

Aspect Helium 10 SellerApp
Advanced AI-powered features ✔️ More advanced features ❌ Limited AI capabilities
Product and keyword research ✔️ Seamless cross-referencing ✔️ Google Chrome extension for insights
Amazon marketplaces coverage ✔️ Worldwide market coverage ✔️ Global marketplace support
User-friendliness ✔️ User-friendly dashboard ✔️ Easy-to-use interface
PPC campaign management ❌ Basic PPC tools ✔️ Excellent PPC campaign management
Product sourcing capability ❌ Limited product sourcing features ✔️ Offers product sourcing functionality
Customer service ✔️ Good customer support ✔️ Great customer service

Exploring Key Features of Helium 10 vs SellerApp:

1. Data Accuracy:

Both bring unique ingredients to the table, but the perfect recipe depends on your needs.

Helium 10 relies on a mix of Amazon’s APIs and a sophisticated in-house data mining process. Their data is impressively accurate, with over 2 billion data points processed daily.

However, it’s essential to remember that even the best tools, including Helium 10, can’t provide 100% accuracy due to Amazon’s data constraints.

On the other side of the kitchen, SellerApp takes an AI-based approach to data mining, placing it on par with Helium 10 in terms of data precision. So, the choice boils down to your preferences and objectives.

If you’re seeking a competitive edge in your niche, Helium 10 might be your secret sauce. Its robust data can help you outperform competitors and stay ahead of the game.

Alternatively, if you’re in search of data to support your investment decisions and marketing strategies, SellerApp serves up a delectable solution. Its AI-driven insights can help you make informed choices, ensuring your business stays on the right track.

Whether you’re team Helium 10 or team SellerApp, you’re in for a data feast tailored to your unique Amazon business needs.

2. Product Research:

Helium 10 and SellerApp are two prominent tools in the world of e-commerce, each offering a unique set of features for product research and optimization.

Helium 10 is renowned for its comprehensive suite of tools designed to help Amazon sellers find profitable products, conduct keyword research, and optimize listings. It includes powerful features such as Black Box for product discovery and Cerebro for competitor analysis.

Helium 10 also offers a wide range of other tools for inventory management, listing optimization, and even refund management.

On the other hand, SellerApp is known for its data-driven approach, leveraging machine learning algorithms to provide insights into market trends and potential product opportunities.

It offers features like product intelligence, keyword tracking, and PPC optimization. Choosing between these two tools ultimately comes down to specific needs and preferences.

Helium 10 is favored for its robust toolset, while SellerApp appeals to those seeking data-driven insights and AI-driven recommendations. A thorough evaluation of both tools is essential to determine which aligns best with individual business goals and strategies.

3. Keyword Research:

Helium 10 and SellerApp offer distinct keyword research approaches, each with unique strengths. Helium 10 boasts a comprehensive suite of tools, including Cerebro, Magnet, and Misspellinator.

helium 10 keyword research tool

Cerebro stands out with its ability to uncover top-ranking keywords and analyze competitor performance, providing invaluable listing and PPC optimization insights.

Magnet complements this by identifying high-volume keywords for organic sales growth, while Misspellinator helps tap into commonly misspelled keywords with significant search volume.

Helium 10’s keyword research suite is known for its precision, contextuality, and its ability to enhance product listings, drive conversion rates, and boost discoverability.

In contrast, SellerApp focuses primarily on two key features: Keyword Research and Keyword Ranking Tracker. The former aligns with Helium 10’s Cerebro in identifying relevant keywords, while the latter delves deeper into keyword performance analysis.

When comparing the two, Helium 10’s keyword research tools tend to shine brighter due to their comprehensive coverage.

SellerApp’s keyword research feature offers a quick fix, which can be beneficial for those seeking immediate sales and visibility improvements. However, it may fall short in terms of overall utility.

If you aim to optimize for long-term visibility, conversion rates, and discoverability, Helium 10’s suite is the way to go. On the other hand, if your focus is on quickly boosting sales and visibility, SellerApp can be a valuable tool in your arsenal.

4. Listing Optimization

sellerapp listing optimization

Feature Description
Frankenstein Cleans up long keyword lists, removes duplicates, and identifies high-performing keywords.
Scribbles Retrieves old listings, optimizes new ones, and creates high-performing listings.
Index Checker Processes listing data to evaluate performance in seconds.
Listing Analyzer Compares your listing with competitors to identify strengths and areas for improvement.
Audience Testing Enables split testing of listings to optimize performance.
Listing Builder Quickly creates high-converting listings from scratch.

If you’re looking for an easy-to-use and effective way to optimize your listings, look no further than Helium 10. With this tool, you can quickly and easily create listings that convert, even if you’re expanding your product line.

For example, if you sell pet food and water bowls but want to add automatic refillable dispensers to your offerings, Helium 10 can help you create a top-notch listing by using your previous listings and adding new keywords that target your niche.

Plus, managing your listings within your seller account is easy and hassle-free with Helium 10.

SellerApp is known for its ability to increase organic traffic by 83% through the use of its listing optimization tools. But how effective is it in practice?

SellerApp, which uses AI technology, assesses two crucial elements of your Amazon product listing: its discoverability and desirability. This is incredibly useful for optimizing your listings.

What makes SellerApp unique is its versatility, as its optimization tools can be used for 11 other e-commerce platforms in addition to Amazon. In comparison, Helium 10 is primarily focused on Amazon and Walmart sellers.

Additionally, SellerApp provides a hands-on metric called the Listing Quality Index (LQI) score. This score serves as a quick reference point for determining the performance of your listings when you have limited time to analyze them in depth.

5. Marketing Tools

When it comes to marketing tools, SellerApp emerges as a clear winner, primarily due to its robust marketing support.

helium 10 marketing

One standout feature is the Amazon PPC Optimization Tool, which offers a multitude of benefits:

  1. Automation: SellerApp’s tool enables you to automate your advertising campaigns, eliminating the need to hire a dedicated PPC team. This automation streamlines your ad management process and saves valuable time.
  2. Cost Optimization: It empowers you to discover and eliminate inefficient ad spending, allowing you to redirect your budget towards campaigns that generate conversions. This cost-conscious approach maximizes your return on investment.
  3. Bulk Campaign Management: You can make changes and edits to your campaigns in bulk, simplifying the process of adjusting your advertising strategy.
  4. Performance Insights: SellerApp provides detailed analyses of your ad performance and spending, offering valuable insights to fine-tune your marketing efforts.

In essence, SellerApp excels in marketing by minimizing costs, saving time, and enhancing the effectiveness of your marketing campaigns.

However, Helium 10 also offers valuable marketing tools, notably the Portals feature. This feature allows Amazon sellers to create customized landing pages that can drive external traffic directly to their product pages. Instead of passively waiting for customers, Helium 10 empowers you to reach out to potential buyers proactively.

Helium 10’s suite of marketing tools can be a game-changer for businesses in the product launch phase. It enables you to seek out and engage with your target audience actively, making it a valuable asset in your marketing arsenal.

Ultimately, the choice between SellerApp and Helium 10 for marketing tools depends on your specific marketing goals and strategies.

6. Customer Support:

SellerApp is a top-notch customer support provider. They offer multiple ways to help users, including a comprehensive Help Center and responsive customer care. Their efficient and quick team provides exceptional support that adds to their reputation as a reliable e-commerce partner.

Helium 10’s customer support is primarily available through a ticket request system. Users can submit a support ticket to the Helium 10 team when they require assistance or have inquiries.

This system allows users to detail their issues or questions, and the Helium 10 support team responds accordingly.

Pricing Comparison Of Helium 10 Vs SellerApp

Helium 10

helium10 pricing

Helium 10 offered the following pricing tiers:

1. Diamond: This plan was priced at $229 monthly when billed annually. It is designed for expert sellers who are looking to scale their Amazon businesses. Diamond provided access to a comprehensive set of tools and features for advanced sellers.

2. Platinum: The Platinum plan was priced at $79 monthly when billed annually. It is suitable for growing businesses that need essential tools to manage their Amazon operations effectively. Platinum offered a slightly more limited set of features compared to the Diamond plan.

3. Starter: The Starter plan was the most affordable option at $29 monthly when billed annually. It is intended for beginners and those who are starting with their Amazon FBA (Fulfillment by Amazon) journey. Starter provided basic training and tools to help users get started in the world of Amazon selling.

Want to know if you can use Helium 10 for free? Check out this article to learn if Helium 10 offers a free trial.


sellerapp pricing

  • For Sellers Just Getting Started – FREEMIUM:

Pricing: $0

Credit Card Required: No

Description: This plan is ideal for sellers new to e-commerce who want to explore SellerApp’s features without any financial commitment. With the FREEMIUM plan, you can get a taste of what SellerApp offers at no cost.

  • For Sellers Selling Multiple Products and Growing Revenue – PRO-LITE:

Pricing: $39 per month

7-Day Free Trial: Yes

Description: Upgrade to the PRO-LITE plan for advanced e-commerce tools and insights to boost your sales strategies and take your business to the next level.

  • For Sellers Looking to Scale the Business – PROFESSIONAL:

Pricing: $49 per month

7-Day Free Trial: Yes

Description: The Professional plan helps e-commerce sellers scale with advanced analytics, data-driven decisions, and better advertising strategies to increase revenue.

  • For Agencies to Drive Clients’ Success – PLATFORM FOR AGENCY:

Pricing: Starting at $300 plus a percentage of ad spend

Description: Their plan empowers agencies to boost client e-commerce businesses with a comprehensive platform. Enhance ads, track performance, and drive prosperity. Cost varies based on agency and client ad spend. Contact them for more.

What Does Helium 10 Offer That SellerApp Does Not? 

1. Comprehensive Product Database: Helium 10 boasts an extensive database with 350 million more products and data points than SellerApp, providing users with richer information and insights.

2. Robust Feature Set: Helium 10 offers a suite of powerful features, including email automation, keyword optimization, and product launch tools. These features are particularly beneficial for new sellers looking to establish themselves in the market.

3. Streamlined Refund and Reimbursement Process: Helium 10 simplifies the often complex task of refund and reimbursement with its automated system, saving users time and effort.

4. Efficient Landing Page Creator: Helium 10 provides a user-friendly landing page creator tool that saves time, reduces costs, and minimizes effort, making it a valuable asset for sellers.

What Does SellerApp Offer That Helium 10 Does Not? 

SellerApp distinguishes itself from Helium 10 with its unique offerings:

1. Advanced PPC Toolkit:

SellerApp provides a comprehensive PPC toolkit designed to help users maximize their return on investment (ROI) from advertising expenditures. This tool assists in optimizing ad campaigns, a feature not found in Helium 10.

2. Comprehensive Product Management:

SellerApp offers a suite of tools for efficient product management, monitoring, and in-depth analysis. These capabilities empower users to conduct more effective product research and make informed decisions.

3. Supplier Database:

SellerApp includes a reliable supplier database, facilitating product sourcing for sellers. This feature streamlines the process of finding and establishing relationships with suppliers, which is not a part of Helium 10’s offerings.

4. Exceptional Customer Support:

SellerApp takes pride in its excellent customer service, providing round-the-clock support. Users can rely on their 24×7 assistance, a level of customer care that sets SellerApp apart from Helium 10.

Quick Links:

Conclusion: Helium 10 vs SellerApp 2024

In the Amazon marketplace analytics and management realm, Helium 10 and SellerApp are two indispensable tools, each with unique features and capabilities.

Helium 10 is well-known for its comprehensive suite of tools, which includes robust keyword research and listing optimization features. This makes it an ideal option for seasoned Amazon sellers looking to refine their strategies.

Conversely, SellerApp takes a more holistic approach to Amazon business management. It offers features such as PPC campaign optimization and inventory management.

As an Amazon seller, deciding between Helium 10 and SellerApp depends on your unique needs and preferences.

Helium 10 offers exceptional analytics and SEO tools, while SellerApp provides a wider range of functionalities to support different aspects of your business.

To make an informed decision, assessing your business objectives, budget, and the tools and features that align with your Amazon selling strategy is crucial.

Both platforms can significantly contribute to your success, so it’s essential to consider your specific requirements when selecting one.

Roshan Jha

Roshan Jha is a creative SEO editor at Gizmobase who loves to talk about online shopping, dropshipping, and what's new in the market. He's got a knack for writing stuff that's easy to read and really useful, especially for online stores. He's great at mixing up storytelling with some smart digital tips, making his advice super helpful for freelancers and marketers. Roshan's way of explaining things is super clear and friendly, making tricky topics easy for everyone to get.

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