Helium 10 Gems is a free tool that creates special website links directing potential customers to your Amazon or Walmart product page.
Helium 10, an all-in-one software for Amazon sellers, provides free tools, including Gems, accessible under Tools > Free Tools > URL Builder. It simplifies the process of generating unique URLs.
Using Gems helps drive traffic to your product listing.
What is Helium 10 Gems?
Helium 10 Gems is a tool designed to address the challenge of rising competition on platforms like Amazon and Walmart. It offers a solution to guide potential customers from external sources directly to your product listings.
Acting as a comprehensive set of advanced tools, Helium 10 Gems enables you to create unique Amazon URLs for your product pages, directing potential customers to the specific pages you want them to visit.
Features of Helium 10 Gems
Helium 10 Gems provides six types of unique URLs designed for different purposes on platforms like Amazon:
Canonical: Takes customers directly to the correct Amazon marketplace’s product listing.
Add To Cart: Speeds up the purchasing process by sending customers straight to the Add to Cart page.
Buy Together: Combines selected products, leading customers directly to the Add to Cart page.
Targeted ASIN Search: Generates an Amazon search page with products corresponding to specified ASINs.
Walmart 2-Step Via Brand: Replicates the search for a keyword and brand, guiding customers to a Walmart search result page.
Walmart 2-Step Via Seller: Replicates the search for a keyword and seller, directing customers to a Walmart search result page.
It’s worth mentioning that Helium 10 Gems no longer generates certain URLs, like 2-Step via Brand, due to potential conflicts with Amazon’s Terms of Service. This change ensures adherence to Amazon’s guidelines, minimizing any risk of suspension or banning.
Helium 10 Gems prove valuable to Amazon sellers in two primary ways:
1. Direct Traffic to Your Product Listing or Cart:
By generating unique URLs, Helium 10 Gems guides potential buyers straight to your Product Listing or Add to Cart page. This streamlined approach enhances the likelihood of customers completing their purchase.
2. Boost Search Ranking and Buy Box Opportunities:
Helium 10 Gems contributes to improved search rankings and an increased chance of securing the Buy Box. It achieves this by diverting significant traffic to your page for high-volume keywords.
It is important to understand why this matters in the first place:
Amazon’s Search Algorithm (A10) Factors:
Amazon’s algorithm considers various factors for search recommendations, including Seller Authority, Sales History, Impressions, Conversion Rate, Internal and Off-Site Sales, Click-Through-Rate (CTR), Organic Sales, and Pay-Per-Click (PPC) Sales.
Impressions, Conversion Rate, and CTR Importance:
While these factors may not be top priorities for ranking, their significance has increased. Accumulating a substantial number of impressions, a high conversion rate, and an impressive CTR positively influence your Amazon ranking.
How To Use Helium 10 Gems?
Using Helium 10 Gems is straightforward, especially if you’re already running marketing or ad campaigns. Here’s a simple guide:
Access the URL Builder: Visit the Helium 10 website and navigate to Tools > Free Tools > URL Builder. Alternatively, you can use this link.
Continue scrolling down and select the appropriate Amazon marketplace where your product is listed under the “Choose Your Marketplace” section. When you select your marketplace, all the URLs generated will direct you to the same site.
Ensure you choose the correct one. The default is Amazon.com, which we will use for creating sample URLs later. However, you have the option to select other sites too.
To find the ASIN of your product listing, check the URL slug or the Product Information section on Amazon.com. Then, fill in the required fields to generate the unique URL you need on Helium 10 Gems.
You can create multiple URLs for different types available on Gems. After clicking “Generate,” use the Copy Link icon to get the URL or the Open Link in New Tab icon to verify if it directs you to the correct page.
Canonical URL
Canonical URLs, often called URL slugs by SEO experts, are links that show up in external search engine results, like Google. In the case of Amazon, these canonical URLs are automatically created for each product.
When someone clicks on this URL slug, it takes them directly to the product listing on Amazon.
In the usual case, sellers don’t have control over the URL slug. However, Helium 10 Gems provides the option to customize the URL slug for your Amazon product listing.
It does so by generating a URL based on specific keywords, allowing you to target high-competition phrases like “instant camera.” To create a canonical URL, you’ll need to select five relevant keywords (required) and input the ASIN of your product listing.
The search engine-friendly URL slugs generated by Gems can be utilized on various online platforms beyond Amazon, such as:
- Websites
- Blog articles
- Social media posts
By using these Gems-generated URL slugs, you increase the chances of your product listing being indexed by search engines.
Add To Cart
For creating an Add to Cart URL, you only need to input the ASIN of your Amazon product listing and specify the quantity you desire the potential buyer to purchase.
Buy Together
If you want to sell two or more products together as a bundle, Gems allows you to create a unique URL that directs the customer straight to the Add to Cart page for that particular bundle.
To generate this URL, you simply need to input the ASIN and the respective quantity for each product within the bundle. The first two fields are mandatory, and you can bundle up to four products for a single URL.
Targeted ASIN Search URL
If you wish to promote multiple product listings on your social media and provide your audience with options, Helium 10 Gems allows you to create an Amazon search results page featuring your specific products. You can include up to 50 ASINs for a single URL.
Walmart 2-Step Via Brand
If your product is available on Walmart as well, Helium 10 Gems can assist you in achieving a high ranking on the platform through the 2-step via brand strategy.
Simply enter the desired keyword and brand, and the URL generated by Gems will direct the customer to a search result limited to the specified brand and keyword
Walmart 2-Step Via Seller
Similar to the 2-step via brand, this strategy limits a customer’s results in a custom search page. However, instead of focusing on a brand, it narrows down the search results based on a specific seller.
Helium 10 Gems Pricing
The Helium 10 Gems tool is completely free, and you don’t even need to sign up! Just visit the Gems page, and you can start generating URLs without any registration.
However, if you wish to access tutorials and additional tools for Product Research, Keyword Search, and Listing Optimization, you’ll need to register for a free account.
Who should use Helium 10 Gems?
You should use the Helium10 Gems tool when you aim to enhance the Amazon search ranking of your products but lack the coding skills to do it manually.
The promotional URLs created by Gems guide potential buyers from external sources to your Amazon product page, positively impacting the Amazon search algorithm.
Additionally, directing people straight to your product page increases the likelihood of making a purchase, providing an extra benefit.
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Conclusion: Helium 10 Gems 2024
In conclusion, Helium 10 Gems offers Amazon sellers a straightforward yet ingenious method to gain a competitive edge without hefty expenses.
It provides the breakthrough many Amazon sellers seek to scale their presence on the platform.
