What Is Black Hat SEO?
Black hat SEO is often used by webmasters to obtain higher rankings in search engine result pages.
It consists of a variety of tactics, techniques, and strategies that manipulate the visibility of various websites through the use of dubious means.
These means are considered unethical, but some people still employ black hat SEO tactics to gain higher rankings.
6 Black Hat Seo Techniques:
Following are the Black hat Seo techniques that webmasters use to list their page rank in search engines.
1. Expired High PR Domain:
First Technique web-masters mostly use to buy High Page rank expired domains from Go daddy and other domain selling sites and link from that website to their own website.
Search engine spiders or robots will find that link and crawl it because of that link Google believes that your website has good content therefore it will be higher in search results.
IF you don’t have the ability to write high-quality content and to get natural links so why not buy a high Page rank link from other sites?
You can pay for links and as result, your web page gets links from high PR sites which helps you to increase the page rank in search engine ranking.
But now a day’s Google is very smart and find those links easily as it works well in (SERP) but when Google find these links they will ban your site and De index your site in search engine.
Links are one of the most important factors in determining how well a website does in SEO.
Without links, no matter how good the content on a website is, it’s not going to perform well in SERPs.
Black hat link building attempts to manipulate search engine rankings by paying other webmasters for links or including hidden text and links on your site that may be harmful to a search engine’s crawlers.
One way to cheat in Google’s eye is to hide content from HTML. Web-masters sometimes use this Black hat SEO technique and hide important text and links from HTML so Google will not see this link at the time of crawling.
This technique helps webmasters to increase their page rank in Search Engines quickly, but its result is temporary.
4. Meta Keyword Stuffing:
Meta tags are the type of words that helps Google to find content in search engine because the search engine index those web pages in which keywords are used.
But in past days, many webmasters over-use keywords on their web pages and also insert too many irrelevant keywords at bottom of the content where Google doesn’t find this stuff.
Therefore, its importance is decreasing nowadays and Google gives these words less importance.
Repeating keywords too many times on a web page to try to gain higher rankings for those keywords is considered keyword stuffing. This can result in your page getting banned from the search engine’s index.
5. Redirecting Web Pages:
One of the oldest Black Hat SEO tactics webmasters use is to design such kind of fake pages that has some powerful keywords to get rank in search engine.
By, redirecting pages all traffic of one-page shifts into another target or landing page automatically that helps webmasters to increase new page ranking in the Search engines.
All these Black Hat Seo techniques which I describe above give temporary satisfaction and it’s not a permanent solution. Because now a day’s all search engines are very smart and their robots immediately detect this type of cheating. Thus, all efforts are only to take high rank in Search engines quickly.
This way, the website can create an advantage for itself because it is sending the user to a different address than that of what is indexed by search engines.
Sneaky redirects are used as a means to avoid spam classification and penalties from search engines. A site will use sneaky redirects as a technical solution to get higher rankings in search results by showing a different address to the user’s browser and a crawler.
Cloaking is showing one type of content to a search engine and another type of content to a visitor. This tactic results in part of your site being viewed as spam and having its rankings penalized or removed entirely.
Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.
Some examples of cloaking include:
Serving a page of HTML text to search engines, while showing a page of images to users
Inserting text or keywords into a page only when the user agent that’s requesting the page is a search engine, not a human visitor
Google’s robots.txt tool can prevent search engines from crawling all but the content you want them to see. See our help center article about blocking files with robots.txt for more information on how to prevent your server from sending those types of files to Googlebot.
If you’re using any type of cloaking that provides different results than expected to our users, you can use the URL Inspection tool to see if they’re indexed by Google, and use the “Fetch as Googlebot” feature in Search Console to request that any blocked resources be crawled.
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Conclusion- Should You Avoid Black Hat SEO In 2023?
The intention behind Black Hat SEO is usually to get organic search engine traffic at the expense of everyone else.
This means that all of your competition literally pays the price for your unethical and nefarious activities.
There has been a lot of talk about how legitimate sites that obey Google’s rules and utilize white hat tactics are penalized and de-indexed. For those businesses, this can be devastating as it will literally cost them their competitive edge in terms of ranking on search engines with barely any warning or recourse available to recoup their losses.
Consequently, black hat SEO is not worth the risk as there is little upside to such an activity with devastating consequences if caught by Google’s various algorithms for spam detection monitoring.