If you’re a newbie to the email marketing world, then this blog post is for you. You’ll find out how to create an email newsletter, what tools are necessary for success, and what mistakes not to make.
This blog post will also provide links on where you can learn more about email marketing so that your next campaign has a better chance of being successful.
If you’re looking for information on how to be successful with e-mail campaigns then this article is perfect for you!
Inside we cover everything from creating an opt-in list and choosing the right tools up through promoting your campaign and avoiding common pitfalls like forgetting trackable links or having too many ads per page which will turn off potential subscribers.
The type of E-Mail marketing I want to talk with you about and give you a general enough walkthrough so that you will feel comfortable giving this a try via the many available outlets to a blogger.
Why Is Email Marketing Important?
Email marketing is a process of sending email messages to target customers and prospects in order to promote a product or service.
Email delivers higher ROI
Many companies see an increase in conversion rates by employing an email marketing strategy.
Email personalizes your message
Opportunities can’t be missed when using email marketing, because you are able to deliver personalized messages to every customer who subscribes to your newsletter.
- 91% of online adults use email daily, according to Pew Research Center.
- Email is the #1 communication channel: Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
- You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
Aweber- Software For Email Marketing
Isp’s and major datacenters can blacklist IPs and subnet’s just because of vast email traffic. Because of this I highly recommend you sign up with Aweber for all your autoresponder needs.
Despite the cheaper alternatives out there that will try to fool you about what they offer and how far you will be able to reach Aweber will deliver. Also, they offer a wonderful breakdown of your stats in the form of analytics which will help you target where and when in your sales letters your readers are clicking so you can promote smarter.
Aweber maintains relationships with the world’s top backbone providers, isp’s, etc. Because of this and their standard against spam, they are considered a whitelisted domain. If you were to attempt being whitelisted as they are you would have to have the money to back it and more than likely the reputation as well.
Aweber is a pay-for-use host, but when considering if you want a reputation that is above reproach as an email marketer your choices will be limited as Aweber is the king of that mountain.
So no you have some form of list marketing host, and you know how and why you need to double opt-in your clients.
Let’s move along on how to capture these leads. As you have by now guessed you can offer a free gift to your potential lead in exchange for their email address and opting in.
While some marketers mail daily you may find that this is not the best way to gain loyalty amongst your subscribers, fewer products at the right pricepoint and niche works much better than just mailing daily on whatever product you can get your hands on.
Take the time to write a great pre-sales letter after all your mail is essentially buttering them up for clicking the tracking link from your autoresponder to the affiliate product or even your own product.
Treat the people on your lists no matter the niche just the way you would want to be. This is not a get-rich-quick class and I will not tell you that your subscribers are worth $1 a day in sales. To me, this is the worst possible way to treat someone who has essentially asked to be a part of your sales program.
This is as easy as it is to do even if daily takes a bit of writing to explain some of the finer points.
I plan to cover the most effective ways to capture leads, joint venture giveaways, and then in part three tackle the presales execution and tracking your clicks.
At the end of this series, you should feel confident enough to set up an Aweber account and mail your first product and start earning some income.
Features of Aweber
– Aweber’s emails will automatically resize based on the device the subscriber is using to view the message, whether it’s a desktop, smartphone, or tablet.
– Data Segmentation – AWeber users can segment data based on the contents of any field in their database and user.
– Enjoy peace of mind knowing that all your subscribers are receiving important messages from you at just the right time.
– Have time to focus on what’s most important.
– Send messages that get opened, clicked, and shared.
– Maintain a conversation with your customers to build loyalty and trust.
– Give your customers what they want without being overbearing or intrusive.
Conclusion- E-Mail Marketing For Newbies 2023
If you’re looking for a host that will help your email marketing efforts, there are a few options.
Aweber is not only the most popular option, but it also has a reputation for being above reproach when it comes to delivering great results and managing emails from start to finish.
With this in mind, we hope you find their pricing plans attractive enough to get started with them today! Which of these benefits have convinced you that they’re worth getting started?
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