Switching From Blogger To WordPress In 2022 Without Losing Google Rankings

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Do you have a blog on blogger? Running a blog through these free platforms often comes with limitations and is time-consuming, but if the goal is full control of your website there’s no better option.

Moving from Blogger to WordPress can be overwhelming when it comes down to Google rankings; however, we make this transition easy by hosting everything in our cloud space!

blogger to wordpress

It can be extremely painful to find out that you have lost your valuable subscribers, daily traffic, and Google page rank while switching from blogger to WordPress site.

Therefore, we have pulled together important steps to help you move your blog to your own WordPress blog without affecting the rankings and daily traffic of your blog.

Step 1: How To Buy a Domain Name and Web Hosting?

godaddy domain name

Before you start, you would need to register a domain name and buy good hosting from a trusted web hosting service provider.

You can register your domain with Godaddy or any other provider. However, when it comes to buying hosting services, it is always advisable to choose a trustworthy and reputable name in order to have a secure server for your website.

Bluehost & Hostgator are some of the most popular providers to consider. These services providers offer 99% up-time and diverse hosting packages.

Step 2: How To Export Your Blogger Blog?

blogger blog

You need to export the content on your blogger blog so that you can upload it on your new self-hosted WordPress blog. However, before exporting the content, it is always advisable to backup your blog to prevent any loss during the migration.

Simply log into your Blogger and click settings -> other page. Click “export blog”, a pop-up will appear with an option to “Download the Blog”. Now simply click on the option to download the whole content in the XML file.

Step 3: Import the blog to the WordPress site

import wordpress blog

Once the download is complete, it is time to import the blog to your WordPress website. Go to Tools->import.

You will be presented with many options including Blogger, click on it. A pop-up asking about the installation of blogger will come up. Click on install to install the Blogger importer plugin. Once the plugin is downloaded, you need to activate it and run the importer link to proceed.

Now, WordPress will ask you to upload the XML file you downloaded from your Blogger website in the previous step. Click the Upload file and the import button to continue. WordPress will slowly upload your blogger content one by one.

Once finished, you would need to assign an author to your content. You can assign the existing author or create a new account.

Well, you have successfully moved your Blogger blog to your new self-hosted WordPress website, but your rankings and visitor count are still at stake. To ensure that you don’t lose any of that, there are a few more steps you need to perform.

Step 4: Set up Permalinks

set up permalink-Switching From Blogger To WordPress

You probably are aware of the importance of SEO-friendly URL structures. To improve search engine rankings and drive more organic traffic, the URL structures of your blog must be SEO-friendly. WordPress has a built-in feature that lets you set up SEO-friendly URL structures known as Permalinks.

To set permalinks, click settings -> permalinks and choose the post name option http://www.example.com/sample-post/

Step 5: Redirection

Now is the time to redirect your blogger visitors to your new WordPress website. Redirection not only notifies your visitors about the migration but also informs search engines that you have moved your old site to a new location. For this step, you would need a redirect plugin.

There are many redirect plugins available out there but be very careful while selecting a plugin. While a majority of plugins fail miserably at redirecting your blogger visitors to your new website, others offer an additional step for the visitors.

301 redirect- blogger to wordpress

After trying hundreds of different plugins, we finally found the right plugin “Blogger 301 Redirect”.

The major benefit of using this plugin is that it offers one-to-one mapping of every post. This simply means your visitors will be redirected to the same page or post they were accessing on your blogger blog.

As an example: Your old blogger URL (http://yourblog.com/2015/07/latest-seo-techniques.html) is redirected to your new WordPress blog URL (http://yourblog.com/2015/07/latest-seo-techniques/)

Install and activate the plugin. Once activated, go to settings -> blogger 301 redirects and make the necessary changes.

On the plugin settings page, you will be provided with HTML code that you need to copy to your blogger blog.

Copy the code and go to your Blogger blog. Click design” -> Edit HTML. You should see a link at the bottom of the page with Revert to Classic Template.

Click on it and delete everything in the box. Paste the copied HTML content in the box and save Template changes.

Congratulations! You have successfully redirected your Blogger blog to your new WordPress website.

Exciting! Is it?

Step 6: Update RSS feed

Now that you have successfully switched from Blogger to WordPress, redirected URLs, it’s time to update your RSS feed. It’s important to keep your subscribers up-to-date.

Basically, there are two ways of updating the RSS information.

Editing Feedburner details:

If you use Feedburner account for your RSS information, you need to log in to your account and edit the details. Update your feed to your new blog and save changes.

Change post feed redirect URL

If you don’t have a Feedburner account, you need to change Post Feed Redirect URL in your blogger blog.

Go to your Blogger Dashboard and click on your blog name. Go to settings -> site feed and add your Feedburner URL in the textbox next to Post Feed Redirect URL.

Conclusion- Switching From Blogger To WordPress In 2022

Note: After migrating your Blogger blog to a WordPress website, don’t delete your Blogger blog. There are many reasons to do so. Firstly, you can always switch back if you feel like it. Secondly, WordPress doesn’t import images from your old blog, thus if your blog is deleted, your new site will get error messages in regards to images.

I hope, you like this tutorial. Stay with us for more exciting tutorials and don’t forget to share your thoughts with us below in the comment area section.

Aishwar Babber

Aishwar Babber is a passionate blogger and digital marketer who has worked in the industry for over six years. He loves to talk and blog about gadget, and latest tech, which motivates him to run GizmoBase. He has a deep understanding of how to create and execute successful marketing campaigns and is an expert in SEO, affiliate marketing, and blogging. Aishwar is also an investor and creator of multiple blogs on various niches. You can find him on Linkedin, Instagram, & Facebook.

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