Semrush Pricing and Plans 2024: Which Plan Should You Get?

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Have you been wondering about Semrush’s pricing and what plans they offer? Let me help you out.

Semrush is a really cool tool for anyone doing digital marketing. It’s like a Swiss Army knife for your website! It helps you find those hidden gem keywords that not many people are using, check out what your competitors are doing, and even look over your website to find any little issues.

This is super important if you want your website to show up at the top of Google searches, which means more people visiting your site and, who knows, maybe even more money if you’re blogging!

But, I get it, choosing the right plan from Semrush can be a bit of a head-scratcher. They have a few different options, and it’s all about finding the one that fits what you need and your budget.

Let’s dive into Semrush’s pricing and plans so you can make the best choice for your website. 🚀🔍💻

How Much Does Semrush Cost?

Semrush offers three main subscription plans: Pro, Guru, and Business, each catering to different user needs and scales of operation.

Semrush Pricing

1. Pro Plan:

This is the basic subscription, ideal for freelancers, startups, and in-house marketers with a limited budget. It includes tools for analyzing competitors’ strategies, keyword research, link building, on-page and technical optimization insights, and project sharing.

The limits are set at 5 projects, 500 keywords to track, 100,000 pages to crawl, 10,000 results per report, and a few other specifics. The pricing is $129.95 per month or $108.33 per month if billed annually.

2. Guru Plan:

Tailored for SMBs and growing agencies, this plan includes everything in the Pro plan plus additional features like content effectiveness audit, topic research, content optimization on-the-go, and historical data.

The limits are expanded to 15 projects, 1,500 keywords to track, and 300,000 pages to crawl, among others. The monthly subscription is $249.95, or $208.33 when billed annually.

3. Business Plan:

This is the most advanced option, designed for agencies, E-commerce projects, and businesses with a substantial web presence. It includes all Guru features plus API access, PLA analytics, and the ability to crawl large websites (up to 100,000 pages).

The limits are significantly higher, with 40 projects, 5,000 keywords to track, and 1,000,000 pages to crawl. The pricing for this plan is $499.95 monthly or $416.66 per month for the annual subscription.

How can I use Semrush for free?

Yes, you can use Semrush for free, although with some limitations. Free users have access to numerous tools but can only make a maximum of 10 requests per day to the Analytics reports. This is quite limited compared to the 3,000 for Pro, 5,000 for Guru, and 10,000 for Business users.

Additionally, free accounts can manage only one Project and track up to 10 keywords in Position Tracking. This is a basic level of access, suitable for getting a feel of Semrush’s capabilities.

Which Semrush plan should you select?

Plan Choose If You Are… Key Features
Pro A freelancer, startup, or in-house marketer with a limited budget Basic analytics, keyword research, 5 projects
Guru Part of a growing SMB or agency Advanced content tools, 15 projects, historical data
Business Running a large agency, E-commerce, or having an extensive web presence API access, large-scale crawling, 40 projects

Benefits of Upgrading your Semrush Subscription 

Upgrading your Semrush subscription offers a range of benefits:

From Free to Pro: You move from limited functionality (like 1 project, basic site audits, and limited SEO checks) to a more robust set of tools suitable for professionals. This includes 5 projects, more extensive site audits, and deeper SEO insights.

From Pro to Guru: This upgrade provides advanced features like Looker Studio Integration, historical data access, and multitargeted tracking. You’ll also get increased limits in projects, position tracking, and site audit capabilities.

From Guru to Business: The highest upgrade offers API access, product listing ads research, and AMP checks in site audits. You also get the highest limits for projects, keyword tracking, and comprehensive analytics.

Each upgrade level brings more sophisticated tools and higher limits, making them suitable for larger, more complex, or more data-intensive SEO tasks.

Trial Period by Semrush

I found that Semrush offers a 7-day free trial for both their Pro and Guru plans. This trial is a great opportunity to explore and understand the features and capabilities of Semrush.

You can experience firsthand the different limits and tools available, helping you decide which subscription level suits your needs best.

The process to cancel after the trial is straightforward, ensuring no unwanted charges. However, it’s important to note that the free trial is a one-time offer. Any subsequent attempts to use the trial will result in the purchase of a monthly plan and the corresponding charges.

How much do Add-ons offered by Semrush cost?

Semrush offers various add-ons to enhance its plans, each tailored to specific needs:

Listing Management: This tool, free in its basic form, helps build your presence in online directories. For more premium locations, there’s quote-based pricing.

Agency Solutions: The Semrush Agency Growth Kit, priced at $149/month, is ideal for digital marketing agencies seeking to boost lead generation and gain global exposure.

Semrush API: For integrating Semrush data into your own platforms, the API is available with a Business subscription, with quote-based pricing for API units.

Additional Users: To collaborate using Semrush, extra users cost $45/month for Pro, $80/month for Guru, and $100/month for Business.

Semrush Local: For managing local SEO, this pack costs $20/month for the basic plan and $40/month for advanced features, like Google Maps competitor analysis.

ImpactHero Add-On: Priced at $200/month, this tool analyzes content impact and suggests improvements.

Semrush Trends: Available for $200/month per user, this add-on reveals competitor strategies and is compatible with any Semrush plan.


Does Semrush offer a free trial?

Yes, Semrush provides a 7-day free trial with access to essential features like the Keyword Research Tool and Domain Analytics. This trial can be extended to 14 days with a special offer.

Is Semrush worth the investment?

Definitely, Semrush is an essential tool for any brand looking to grow its online presence. It’s important to select a subscription plan that aligns with your needs and budget.

Should I choose Semrush Pro or Guru?

Choose Semrush Pro if you’re managing 1-5 new websites. If you have more than 5 websites and need advanced features like content marketing optimization, historical data, and Looker Studio integration, then Semrush Guru is the better choice.

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Conclusion: Which Semrush Pricing Should You Choose?

Semrush, with its range of pricing options, suits businesses of various sizes and needs.

In my experience, it’s a solid investment, offering a suite of tools for everything from analyzing competitors to boosting content marketing and managing social media.

Although not the most budget-friendly option out there, the value it brings is significant.

And don’t forget, there’s an extended 14-day trial available for both the Pro and Guru plans, which I found really useful to get a comprehensive feel of what Semrush can do.

Aishwar Babber

Aishwar Babber is a passionate blogger and digital marketer who has worked in the industry for over six years. He loves to talk and blog about gadget, and latest tech, which motivates him to run GizmoBase. He has a deep understanding of how to create and execute successful marketing campaigns and is an expert in SEO, affiliate marketing, and blogging. Aishwar is also an investor and creator of multiple blogs on various niches. You can find him on Linkedin, Instagram, & Facebook.

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