How To Become An Amazon Reseller In 2023 : Complete Guide

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How To Become An Amazon Reseller In 2023? Let’s read this complete guide to find further.

Several third-party sellers profit from sourcing products for Amazon and reselling them. Discover how you can increase profits with this guide for sellers by learning what it involves and what tactics you can use.

How does an Amazon Reseller work?

Amazon’s domination in the world of online marketplaces is legendary, but as the platform has evolved, so have the manner in which things are sold on the internet.

This has, unavoidably, resulted in several circumstances of perplexity. When you hear about Amazon’sellers,’ Amazon’resellers,’ FBA sellers, and FBM sellers, it’s easy to get confused about how the whole system works and how to start your ecommerce business. This is how you should sell!

Also read: Helium 10 Review 

What is the difference between a reseller and a seller?

In a word, an Amazon Reseller is a person or business who buys things in bulk (or at least wholesale) and then resells them on Amazon.

In 2010, Amazon’s marketplace was entirely made up of resellers. Some companies employ Amazon dropshipping simply because they already have an internet store or a brick-and-mortar location.

These companies used Amazon to increase their consumer base. Because they were reselling on the web, they were referred to as “resellers.”

amazon seller

Furthermore, they had long-standing strong ties with suppliers, allowing them to have access to certain well-known brands.

As Amazon’s popularity grew, so did the number of Amazon resellers, resulting in increased rivalry. As a result, resellers finally found themselves in a scenario of heightened competition, forcing them to lower their pricing, diminish their margins, raise their fees, and have nothing to set them apart from the competitors!

This was and continues to be a major issue for resellers because there is no limit on how many resellers can offer a product on Amazon.

With Amazon’s fulfillment system, FBA, anyone can easily list products on the Amazon marketplace by virtue of its very nature.

amazon seller

Reselling on Amazon is worth it?

As a reseller, it can be a challenging path that requires patience and effort, especially if you’re up against established resellers whose techniques have changed over time.

It is feasible to make money. However, how much money you can make is determined by your approach, products, and work.

With an increasing number of private label companies coming to market, reselling of private label goods has gone beyond mere reselling of already established brands. Resellers have learned that by creating their own brands, they can become the sole distributor of a brand.

However, it does mean that national companies are no longer the only ones competing, since private label brands and other private label brands are now competing as well!

It’s understandable that some potential Amazon Resellers are unsure if this is the correct platform for them.

Despite the rivalry, Amazon resellers still make significant profits.

How to Resell on Amazon Successfully

You should optimize several key aspects in order to maximize your Amazon reselling success:

  • Your product
  • Your branding
  • Your price
  • Your seller ranking

Sounds easy? Let’s look at the exact strategy you should take.

Reselling on Amazon: Products

1. Choose Your Product Carefully

Consider the following two possibilities:

Sell products with a track record of success and great demand.
There is little competition and no track record of product success.

Though you’re a rookie, B is still your best bet, even if success isn’t assured. Of course, there is a danger, thus product research is required. There could be a reason why no resellers have listed the goods yet, such as it not being in great demand or having low profit margins.

You’ll also have the chance to win the Buy Box and get immediate exposure. Customers can add things to their shopping basket via the Buy Box, which is located at the bottom of Amazon’s product description pages.

Option A may be worth exploring if you have resale experience and a high seller rank, albeit the profit margins will be substantially smaller.

Look up a product’s ASIN (Amazon Search Identification Number) on Amazon to see if it has a lot of or little competitors. You can find this under the ‘Additional Information’ portion of the listing. You can also see the total number of sellers that list under that ASIN under ‘Sellers’.

2. Source Quality Products

It makes no difference which choice you choose, option A with minimal competition or option B with strong competition, when it comes to quality.

Your brand will be defined by your products in the end. As a result, you may simply position yourself as a high-end reseller with high-quality products, increasing your prices and margins. You should also take into account your reputation. You may save money by sourcing lower-quality items, but this will result in high returns and negative feedback. This is not something you should do.

3. Source High Margin Products

You might end up sourcing an excellent product but finding that it has a low profit margin. You should try as much as possible to avoid this.

When you are only making a few cents profit on a superb quality product, it isn’t worth it, so finding a happy medium is essential.

Reselling on Amazon: Branding

Build Your Own Brand

Build Your Own Brand
image credit- Pixabay

By establishing your own brand as an Amazon reseller, you can avoid at least some direct competition (and private label). You’ll be in a wonderful position to expand your business and revenues if you create a brand that you can quickly add other product lines to.
Many Amazon sellers make the mistake of basing their entire business on a single item. Scaling your business gets more challenging if you do this. Allow your brand to speak for itself rather than focusing just on your product.

As an example, consider selling infant bouncers. If you just offer those things, your brand will become ‘baby products,’ under which you can add more brands or private labels in the future.

Reselling on Amazon: Pricing

Competitive pricing

As previously discussed, Amazon is competitive, and if you opt for product approach A (high competition products with proven success), you will find it more difficult to break into the market.

By sourcing and selling a popular product you can bring in immediate sales and boost your Amazon BSR, however, proven products obviously already have proven sales.

image credit- Pixabay

Is it going to happen?

If you’re competing with established merchants who have high rankings, your sales are unlikely to improve!

Pricing is crucial in this situation. You are more likely to win the Buy Box and attract viewers looking for highly competitive rates if you establish a cheap price.

This method has the downside of affecting your profit margins by discounting your items, making it difficult to raise your prices in the future. Even if the things you sell are of high quality, you risk becoming regarded as a low-cost brand, so carefully analyse your prices before publishing them.

Reselling on Amazon: Strategy

1. Develop a strategy for inventory management

Reselling businesses often overlook their inventory, which is the heart of their success. In the case of surplus stock that takes up space and ties up capital, that is a waste of money that will negatively affect your profit margin.

The lack of inventory could also mean that you are sailing too close to the wind and end up not being able to fulfill your customers’ orders.

Keeping your numbers straight is a crucial aspect of reselling on Amazon. Prepare a sales forecast and go through your calculations thoroughly. This will help you determine the levels of inventory you will require and when.

image credit- Pixabay

2. Start Small and Grow

Even though it may be tempting to build your Amazon reseller business quickly, it’s better to start small and slow and actually learn from your mistakes – because everybody makes them!

Then expand by reselling more products. As you become familiar with Amazon’s algorithms and quirks, you can work on refining your methods and strategies with the idea of adding a second product. By simply repeating the process over and over, you’ll be able to scale more easily.

Final Thoughts: How To Become An Amazon Reseller 2023 

Whether you decide that you wish to resell only the well-known brands, or take the private label route, reselling on Amazon isn’t complex, and is surprisingly easy to launch, but it will be harder to scale if you resell established brands.

Many brands simply list their products themselves, so going the private label route is a sensible option since they don’t want hundreds of resellers all listing their products.

In order to be successful on Amazon when reselling, consider bringing new products to the marketplace rather than attempting to resell products with high competition. This can be the key to your success.

Finnich Vessal

Finnich Vessal is an experienced affiliate marketer, he has been in the affiliate marketing industry for over 7 years and living his entrepreneur dreams online. Finnich is the founder of the popular affiliate marketing blog AffiliateBay where you can find posts related to affiliate marketing news, product reviews & trends in affiliate marketing. Finnich is a marketing expert who helps businesses achieve their online visibility and marketing goals. With over 7 years of experience in the industry, Finnich has a wealth of knowledge and insight to share with his readers. He is a regular contributor to leading publications in the marketing space, where he provides advice and insights on everything from SEO to social media marketing. You can find him on Linkedin, & Facebook.

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