Since the emergence of social media, many businesses have been focusing on building a following and connecting to their audience. However, with search engines being one of the primary ways that people find what they are looking for online, it is important to maintain a strong presence there as well.
In this blog post, we will be discussing how you can use both social media and search engine optimization together to achieve your goals.
In order to effectively reach an audience through both channels simultaneously, you have two options:
1) utilize content marketing strategies such as Blogging or
2) create engaging videos that people will want to share on Facebook or other platforms. Usually combining these two strategies can lead to success in reaching your target audience across multiple platforms.
Social media and search engines are two very different animals. Social media is more of a “here and now” thing while search engines are great for finding old content. Which one should your business focus on?
Social media is the new, “in the moment,” way to communicate with customers. It’s not too late to get in on this trend!
However, it can be tricky because there are so many platforms out there from which to choose from. Facebook, Twitter, LinkedIn- they’re all vying for your attention but you have to make sure that each platform has something unique about it in order to stand out from the crowd.
If you’re in charge of marketing for your company, it can be difficult to decide whether or not to focus on search engine optimization (SEO) or social media.
Some people believe that SEO is the only way forward because it’s more reliable than social media, but others say that investing time and money into social media will yield better results.
The truth is that both are good options, depending on what the needs of your business are. You just need to figure out which one works best for you.
- What is Social Media?
- What are Social Media Search Engines?
- The Conversion Rates-
- Why is the Conversion Rate so Low?
- More Traffic from SEO
- Should your Business Focus on Search Engines or Social Media?
- Conclusion- Should Your Business Focus On Search Engines Or Social Media 2022?
What is Social Media?
The new forms of digital communication through social media such as Facebook, Twitter, YouTube, LinkedIn and Google+ enable users to easily create and share content with others.
The primary function of social media is to allow users to easily connect and network online, mainly through the creation of personal profiles, sharing pictures and videos, and creating blogs.
Social media also ensures that anyone can create a website or webpage without knowing any programming or coding language. This increases the ease in which users may disseminate and receive content in the form of blogs and videos and promote greater awareness and interaction.
Social media also promotes interactivity between businesses, customers, brands, celebrities and other users in an open forum which often creates a discussion concerning the issues that may be addressed between such parties.
The popularity of social media networks has attracted attention for their use by brands and businesses. The term “social media marketing” refers to the process of creating a social media strategy for these purposes.
What are Social Media Search Engines?
Social media websites like Twitter, Google+, Facebook etc. help in posting news and articles about any topic or trending keyword which can be searched by anyone online.
These sites generally update the news automatically but sometimes people post fake news on these websites which is difficult to handle for them. So, some search engines like BuzzSumo were developed to help people 5 Search Engines To Find Viral Content on Social Media .
Buzzsumo is one of the most popular social media tools for content promotion. It searches through different social media websites and finds out likes, shares or tweets that any piece of news or article has received. It is considered to be one of the best tools for marketers who want to get their news on top of trends.
Social media search engines were developed to locate trending topics and give more exposure by sharing them with people online. They help in promoting websites or social media accounts like Facebook pages etc. These technologies were created to help people get their content on top of trends.
The Conversion Rates-
There are many types of conversions in the match-3 puzzle game.
The most common is the “match” or “combination”. If you play Bejeweled Blitz on Facebook, this is when three gems are placed in a row, they disappear and are replaced by others which fall from above.
There are also “chain” conversions. When you make a match, sometimes the gems will break up into smaller gems and fall down (instead of disappearing). The conversion rates for these two kinds of conversions are completely different.
I was recently listening to an interview with a coder who made a Bejeweled Blitz clone. He said that he was trying to keep the “combos per minute” close to social media games. His conclusion was that he shouldn’t have priority on bigger matches since they are more difficult to set up, therefore making it harder to get combinations with higher values.
He was wrong about this. Bigger matches are better in every way when compared to simple combos. In order to prove my point I made a simulator with which you can play and test your own strategies.
Why is the Conversion Rate so Low?
According to statements by the CEO of Dropship Inc, Robert Smith, it is suggested that they are in need of more sales force. They have used analytics tools in order to examine their sales data and after finding out why the conversion rate is so low they will find a solution.
Dropship Inc has noticed that most of their customers who shop from their website are men, but the average women shopper has a higher conversion rate.
By doing a little research it is clear that dropshipping will never be a huge earner.
Dropship Inc also runs other online businesses such as selling cosmetics and other women products. These businesses have good conversion rates and high turnover.
The problem with the main e-commerce website of Dropship Inc is that they are not focusing on women because there are fewer men who are willing to do online shopping. By doing this their average conversion rate becomes lower. If Dropship Inc provides both genders products in a more equal way, there will be more turnover and higher profits.
After doing some market research, Dropship Inc noticed that women are much more interested in makeup products than any other. They decided to move all their cosmetics related products to one website which is much better known for their high quality make-up.
The reason why the conversion rate was so low is because of the general focus of the company website. By removing all their products which were not wanted by the majority of women, they were able to increase profits with a larger turnover.
A high conversion rate is always better than just having any customer.
Therefore, Dropship Inc should continue to do market research and focus on what makes them most profitable before their competition does it first.
More Traffic from SEO
“It’s been 3 years since the last update of my website. Its time to make some changes.”
I needed to get more traffic from search engines, but I was never able to rank further than page 2 without doing something shady.
While I have a big list for email marketing that brings me about 150 unique visitors a day, I need more traffic.
With this in mind, I decided to hire a decent SEO expert. He gave me an outline of what he wanted to do and set out on his mission…
A few days later the first results showed up, but still no real improvement… One problem was clear: my competitor had obviously hired someone as well.
“The best results will come from staying under the radar… but you can’t expect to move up in SERPs if your website doesn’t have the necessary assets” he said. “What assets?” I asked, and this is where it got interesting: He couldn’t answer me directly, but told me that if we work together, I would soon see my ranking rise.
“I can’t do anything without specific numbers to track progress.” I told him. “Well, let me check on that and get back to you soon,” he replied. And then the sh*t hit the fan (and by that I mean our relationship)…. He started playing around with my meta data, keywords, title tags and so on. In fact he changed everything overnight without telling me anything about his strategy. He just set things to ‘auto update’ from now on!
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Conclusion- Should Your Business Focus On Search Engines Or Social Media 2022?
Getting a clear answer to this question can be tough, but it’s important. Social media is the fastest growing marketing channel in the world and there are plenty of success stories that have come out of companies who were able to capitalize on social platforms like Facebook or Twitter.
However, search engines still generate more traffic than all other online channels combined so if you don’t want your business to miss out on potential customers then you should focus at least some time developing an SEO strategy for your website.
It’s difficult because both methods have different pros and cons.
Search engine optimization requires planning ahead while engaging with followers means immediate results which could lead to quick growth in popularity.
The success of your business depends on the platforms you use to market and sell. With social media as a primary marketing tool, do you need search engines?
In an article by Hubspot, it is written that “if all goes well, Facebook will become Google.” Is this true? This idea brings up many questions about SEO vs SMM for businesses.
What’s best for your company? Which platform should be given more attention in terms of strategy and budget allocation? These are just some things to think about if you’re looking into expanding your digital footprint or exploring new avenues for generating revenue online.