TikTok shocked the world, and its rapid ascent was impossible to foresee. While businesses initially ignored TikTok, they have recently begun flocking to the platform in search of growth and new clients.
If you want your business to become viral on TikTok, you’ll need to do things very differently from how you’d promote it on other social media platforms if you want to join the network.
Everything from the type of material you create to the inner workings of the algorithm is included in this.
Infuriatingly for content creators and companies alike on the platform, many videos posted there have received zero views.
If you’re asking, “why do my TikTok videos have zero views?” I’ll break down the reasons why your TikTok videos aren’t getting views.
How Soon Does TikTok Play Your Video (Or It Plays With A Delay?)
It can feel like days pass before you get so much as a single watch on your video. Videos on TikTok don’t always have their views reflected in real time.
It may take up to two weeks before you see your first view, though this mostly depends on the nature of your work. Some have attempted to decipher the TikTok algorithm, but so far, all their efforts have seemed to produce random results.
As an added precaution, if your account has previously been reported, TikTok may temporarily “hold” your new videos. Unfortunately, there will be no red flag or alert to let you know they are up to no good.
It appears to be business as usual on your profile page. The reason for this is that TikTok values its user base and would be devastated if you left.
So, if you discover that there is a long lag time before the play count appears for your TikTok videos, your best bet is to be patient. The majority of users whose connections are slow to respond claim that the problem is transient.
How Do I Know If TikTok Is Working Properly?
While the quality and timing of your content are crucial to your success on TikTok, there are always other factors that could be making a difference. App stability is an issue that needs to be addressed.
The unpredictability of the web can even affect TikTok. Your video’s popularity may be affected by both widespread outages and minor problems.
The question then becomes how you can tell if your lack of views on TikTok is actually because of that. Simply verify a recent server upgrade to find out.
Users of TikTok can benefit greatly from pages like this one, which provide updates on the server’s current status. You may check out the functionality of TikTok in real time.
It will also reveal any recently discovered server problems. You wouldn’t believe how widespread issues are on this platform, and how much of an impact they can have on your video’s performance.
Before you upload anything, run it through a server check to make sure it has the best chance of being seen.
How Do You Get Views On Your TikTok Videos?
TikTok treats every interaction as a view, even if the user is only swiftly scrolling through. So, watching your video will also be counted as a view.
Even better, the video will count as a fresh view each time it loops back to the beginning. In other words, you can keep replaying your own video in an effort to boost your viewership.
However, involvement isn’t necessarily proportional to views. While a high view count can help get your video noticed, it’s more important to focus on getting comments and likes to make sure your video stays relevant on TikTok for the long haul.
If you want more people to see your video, have them tell their friends about it. The more they share it, the more exposure it will get, and the more interaction it will have, the better your chances of being included on future FYPs!
Mastering TikTok requires learning to work with others.
How Many Views Do You Need To Go Viral?
When it comes to the ratio of views to likes and engagements, “viral” status is achieved when the percentage of views is between 80 and 90%.
The views are the foundation of the algorithm, even if there is no hard and fast rule for how many you need to have your video become viral. As an illustration, if your video receives 300 views and at least 80% engagements, it has gone viral.
As a general rule, I adhere to the “one in three” maxim. This equates to one like for every three views. Your video is on the right track to going viral if the vast majority of people who watch it to the end take some sort of action in response to it.
The greatest benefit of a viral video is that it can continue to be viewed indefinitely.
If your video goes viral, it may remain popular for years after it was originally posted. It will help your video perform better and stay up longer on the app where it was uploaded.
Give Your Content The Best Shot Possible!
In the end, your Tiktok popularity depends entirely on you.
Some people became TikTok celebrities by complete accident, but the vast majority have figured out how to game the system for their own gain.
To improve your chances of success on TikTok, you should familiarize yourself with statistics and the platform’s algorithm.
Timing your videos, using appropriate tags, distributing your content widely online, and interacting with your viewers are all ways to achieve this goal.
So, read as many posts as you can and respond to as many comments as you can.
Since TikTok is a social app, use it to interact with others! Perspective is secondary to experience, but it helps immensely when you have both.
All the Best!