Brand monitoring is essential for protecting and growing your brand. To make the most of your brand, you need to be aware of what is being said about it online. Fortunately, there are several great tools available to help with this task. Therefore, in this post, we are sharing a list of the best Brand monitoring tools (free + paid).
List of Best Brand Monitoring Tools In 2024
1. Brandwatch
With the help of the social media monitoring software Brandwatch, marketers may get information from many sources. Due to its access to data that goes beyond the usual demographics and its analysis of positive, negative, and neutral remarks, this tool delivers a significant amount of data for social media analytics and sentiment analysis.
A “self-serve program,” Brandwatch Consumer Research gathers information from social media networks to provide businesses with the knowledge and tools to track particular demographics and analyze the online presence of their brands. Brandwatch offers assistance with market research, trend analysis, safeguarding and keeping track of your brand’s online presence and benchmarking your success.
Features:
- Dashboards & Reports
- Platform for Social Analytics Reporting, Monitoring, and Listening
- Management & Analysis of Data
Pricing:
Brandwatch has not disclosed the cost of its services. For the most recent rates, you must get in touch with the app.
2. BuzzSumo
BuzzSumo is the all-in-one content marketing tool that provides you with the performance data and content analysis you require. BuzzSumo made it simple and easy for businesses to identify market trends, comprehend their audience, and keep tabs on their brand by compiling numerous articles and social media activities and integrating them into the search app.
This implies that they continually receive the information they require to produce competitive, traffic-attracting, and enjoyable content.
Features:
- Dashboards & Reports
- Analysis of Social Analytics Results
- Observing & Hearing
- Management & Analysis of Data
- Content analysis
- Influencer search
Pricing Plan:
| Content Creation | $199 /mo |
| PR & Comms | $299 /mo |
| Suite | $499 /mo |
| Enterprise | $999 /mo |
3. Hootsuite
A social media management tool called Hootsuite helps businesses develop their brands. Some of the characteristics of this tool include strengthening connections with your audience and attracting outcomes business leaders are interested in by introducing social consistency across organizations. The tool can be used by a variety of organizations. With Hootsuite, you can plan posts for a variety of social media platforms (such as Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube).
Monitor both organic and paid social content, keep track of what your customers are talking about, eliminate silos in internal collaboration, and gather real-time audience insights that can be used to inform business decisions. Utilize the best days and times to post your content so that you may increase exposure, engagement, and traffic. Users of the program can do research based on a term or a place using monitoring filters. Using hashtags, places, or keywords to limit social media conversations is made easier by doing this.
Features:
- Automatically published
- Management of content
- Management of social media channels
- Scheduling on social media
- Analytics and Reporting
Pricing Plan:
| Professional | INR 1,915/mo |
| Team | INR 7,540/mo |
| Enterprise | Custom |
4. Sprout Social
A social media management application called Sprout Social gives users the ability to improve their social media tactics. The primary components of Sprout Social include improved client relationships, quicker publication operations, rapid collaboration, and turning social media data into useful insights. The user-friendly platform from Sprout Social is straightforward and intuitive but strong enough to serve even the biggest businesses.
Social publishing, engagement, analytics, reviews, social commerce, and social listening are all part of its all-inclusive solution. With Sprout Social, businesses can reach a bigger audience while organizing, planning, and scheduling content. You can communicate with your audience in real-time using the reporting platform of the app, and you can use the tool to find analytics data to inform your strategic choices.
Features:
- Social media planning and management
- Dashboards & Reports
- Social Analytics
- Social surveillance and listening
- Management & Analysis of Data
- Employee advocacy
Pricing:
| Standard | $249 per month |
| Professional | $399 per month |
| Advanced | $499 per month |
| Enterprise | Custom |
5. Talkwalker
Software called Talkwalker, which accelerates consumer intelligence, was created to help businesses win over influential customers. With AI-driven Blue SilkTM technology, it combines a large number of internal and external data points of supply. This shortens the time it takes for customers to notice changes and adapt to them and gives businesses valuable time to adjust their strategies and make wise business decisions.Â
Talkwalker gives marketers immediate access to internet media and actionable customer intelligence. With the help of the application, you can track events and mentions of your brand as well as find product references and, as a result, identify emerging trends.
Features:
- Customizability of Reports
- Exporting Data
- Competitor Research
- Follower Evaluation
- Attribution for Post Performance Paid Campaigns
- Social Evaluation
- Identification of Influencers Sentiment Analysis
Pricing:
Talkwalker offers 4 plans viz. Listen, Analyze, Business, and Premium.
6. Mention
Brands and agencies can understand audience perception across social media accounts and the web using Mention, a social media listening and monitoring tool. You can quickly track what people are saying about your company or products online using Mention. You can also get in-depth industry data and track the results of your marketing and PR efforts.Â
The ability to listen to online conversations is made available for marketers by this social media listening technology, which makes sure they do not miss any pertinent data or insights. Customers can also use the app to gain more followers while distributing content throughout their online groups. Therefore, by running Mention, you’ll be aware of the online chats your consumers conduct and never let any information escape your control.
The tool’s three main components—brand monitoring, social listening, social media scheduling, and publishing—best sum it up.Â
Features
- Media Channels for Social Media Management
- Reporting on Geographic Coverage
- Social listening and brand monitoring
- Analysis and Management of Data
- Schedule social media posts
Pricing
| Solo | $41/month |
| Pro | $83/month |
| Pro Plus | $149/month |
| Company | Let’s Chat |
7. Awario
Another social media and web monitoring tool is called Awario. It allows users to track brand mentions, keep tabs on rival brands, look for sales possibilities and influencers, and interact with online audiences. With Awario, you can search for conversations taking place on various social networks using your company name as a keyword and participate in them in real-time.Â
Use social media and the internet to promote your product, service, or content to potential customers and to kickstart the Word Of Mouth marketing plan. Sorting through the information that is present on every social media platform so that you can better understand your audience is an essential step in enhancing your marketing plan.
Features:
- Social Evaluation
- Influence attribution
- Facebook Reporting
- Social interaction
- Social marketing
Pricing:
| Starter | $29/mo |
| Pro | $89/mo |
| Enterprise | $249/mo |
8. Keyhole
Keyhole is a hashtag analytics tool, or, to put it another way, it gives users effective social media monitoring to help them comprehend online debates. The tool provides a platform for analyzing social media followers’ profiles to determine their interests. You can analyze the people spreading the word about your hashtags using Keyhole’s influencer stats.Â
You may enhance engagement and your influencer ROI by filtering influencers based on their geo-location and the terms they include in their profile bios. It is also feasible to group influencers into different categories based on the exposure and engagement levels they obtain. Additionally, the hashtags that commonly follow the primary one are displayed in a word cloud on the social media analytics dashboard. Finding popular hashtags that work with your campaign and windows of opportunity can help you make the most of it.
Features:
- Campaign observation
- Influencer tracking
- Event tracking Brand tracking
- Tracking hashtag
- Publishing on social media
Pricing:
| Individual | $63/month |
| Team | $119/month |
| Pro | $199/month |
| Advanced | $359/month |
| Enterprise | $833/month |
9. Semrush
Semrush is a platform for managing online exposure that provides several goods, utilities, and add-ons in addition to content tools, social media, market research, and data from other nations. With Semrush, you can investigate all the keywords that will enable you to target and drive traffic to your website. By tracking what your audience is saying about your business online, the platform offers useful customer insights. This also applies to your rivals because you can assess how well your brand is performing in comparison to theirs.
Features:
- Local Search Enhancement
- Monitoring & SEO Auditing
- SEO Rankings & Content
- Reporting on SEO
- Keyword exploration and competitor tracking
- Market research
Pricing:
| Pro | $129.95/month |
| Guru Plan | $249.95/month |
| Business Plan | $499.95/month |
10. Google Alerts
Google Alerts is a free notification tool that sends email alerts to subscribers when new search term activity is detected. Daily, weekly, or monthly notifications can be configured by users. An e-commerce company can benefit from the service since it generates information about the company, namely if your brand name is referenced, and information about the product whenever someone comments on one of your old or new goods or services.
Executive mentions can be organized and tracked since they have an impact on the organization’s reputation. Utilizing notifications simultaneously allows you to monitor the activity of your clients, keep an eye on your competition, and identify influencers. The best method to develop your niche is to keep up with everything that is going on in your sector.
Features:
- Alerts
- Web Surveillance
- monitoring rivals
- monitoring mentions
- Identifying influencers
Pricing:
It’s a no-cost tool.
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Conclusion
Brand monitoring is essential for protecting your online reputation and maintaining customer trust. In this post, we’ve outlined some of the best brand monitoring tools available to help you keep tabs on what people are saying about your company. These tools can help you identify potential threats to your brand and take corrective action before they spiral out of control.