Paid Inclusion PPC or SEO For Bloggers 2022

Disclosure: Some of the links on this site are affiliate links, meaning that if you click on one of the links and purchase an item, I may receive a commission. All opinions however are my own.

The world of search engine optimization can be a scary one. It’s filled with acronyms, complicated strategies, and lots of unknowns.

But there is one question that is so commonly asked it seems to be the first thing on everyone’s mind when they start blogging or building out their online business: “How do I get traffic?”.

The answer isn’t simple; it depends on what you are trying to accomplish, who your target audience is, and how much time you have to spend marketing your site. However, if you’re looking for some beginner tips then read on! 

This post will introduce three different ways bloggers can increase website traffic by utilizing paid advertising platforms like Google Adwords or Bing Ads as well as organic SEO practices.

Blogging is a great way to share your ideas with the world. It is also a fantastic way to make money from home, or even from your local coffee shop if you’re really desperate.

The problem is that most bloggers never get the chance because they don’t have enough traffic going to their blog.  So how do you increase traffic? You can pay for it by using paid inclusion, PPC campaigns, or SEO but which one should you choose?  Our post today will help you decide!

Informative and creative intro paragraph about blogging and how it relates back to the topic of paid inclusion, PPC campaigns, and SEO for bloggers.

Many bloggers are wondering which online marketing avenue to pursue for their blog. Some are already earning income from ads, affiliation links, or sponsored posts.

However, the blogger does not know where they should invest more time and money – paid inclusion in search engines like Google or Bing? PPC campaigns on sites like Facebook Ads and Twitter Promoted Tweets?

Or organic SEO optimized content on your own website? This article is going to explain how each of these avenues work so you can decide which one is best for you! 

The blog post intro paragraph should be engaging by using a creative tone that shows the writer has taken the time to research and think about his audience’s needs before writing it.

SEO Basic for Bloggers-

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image credit- Pixabay

SEO basic for bloggers: how I increased the traffic on my blog with SEO and social media.

The engine of Google. So much is written and said about it, and so many people use it everyday that we just think about those two majestic words as a synonym of the Internet itself.

However, what few people know is that there’s a lot more to it than just searching for the next episode of Game of Thrones. The engine that drives Google is a complex system, based on very precise algorithms, whose purpose is to understand what people search for and give them the most relevant result – the #1 – as fast as possible so they can enjoy their show or finish their homework or whatever.

But let’s get back to basics. You have a blog and want to get more traffic on it. But why would anyone want to read your stuff? After all, there are thousands of bloggers writing about everything imaginable out there, and yours is just another one in the sea of information that we’re swimming in every day.

Well, before you get annoyed with me for asking this question, let me tell you that I also get it. You may not think so, but you do have your unique voice and your unique way of saying things out there. What makes you stand out? That’s what it comes down to.

If nobody wants to read my blog then why should I go on? Well, what if I told you that there’s a way to get more traffic on your blog without spending money or having huge lists?

What if I also told you that it doesn’t even require any advanced knowledge of SEO (which is the science of getting noticed on Google)? Because there is. And I’m going to tell you all about it in this article.

Do you want to know the secret? It’s simple: self-promotion through social media and SEO. If you’ve been blogging for a while now, then I’m probably going to sound like your grandmother who keeps telling you that, if you don’t have anything nice to say about yourself, nobody else will – at least that’s what grandma tells me.

You probably get it, but maybe don’t have the time nor the inclination to do it yourself. And I get that too. It’s tedious, sometimes uncomfortable and even annoying to launch a Facebook page just for your blog.

PPC for Bloggers

Paid Inclusion PPC or SEO For Bloggers - pcc
image credit- Pixabay

 How bloggers can monetize their content on the side of their everyday work, and how you can use PPC (Pay per click) for this.

I have been blogging since 2011, but just started making good money from my blog in 2014. I never planned to monetize it at all, but things just happened naturally.

One day I just realized that visitors are coming to my blog because they want to read my articles, not because they are looking for a photography blog. So I figured that if people are coming to see content in my blog, maybe I could get paid for creating it.

When you’re starting out blogging, the best way is to start by writing about things you really like. If you write about something you’re passionate about, the visitors to your blog will be able to tell!

It can sometimes take a long time to figure out how you’d like to monetize your blog. For me, it took about two years until I figured out what works for me. You have to try different things and see what sticks!

When I started blogging about photography in 2011, I did it for fun and that’s how it stayed until 2013. That was when I started to get into social media and blogging became a more serious hobby and then business.

At some point in 2014, I realized that my blog is growing bigger than just a hobby so I asked myself: “Is this what you really want? Is blogging your job?”

I thought about it for a while and I came to the conclusion that yes, this is what I want. And so blogging became my job! As my blog started bringing in money, I got more serious with it. I had more time to learn new things, get more organized and spend time on creating better content. That’s how things are now.

When I started monetizing my blog, there were two choices I had to make: what kind of content should I have, and how will I earn money from it? What will the blog be about?

This decision is really important because it can determine whether you’ll earn enough money or not! Since blogging is a big part of my life and I want to spend as much time doing it as possible, first and foremost something would have to be really interesting for me.

My first blog post was all about how you can start a travel blog. Since then I’ve written about photography tips, tutorials and photo walks in Helsinki. It turns out that people like to read about these things!

When I started blogging, Instagram wasn’t really a thing so people weren’t used to right click > save photos. But now almost every post about photography includes beautiful pictures worth saving, and it’s something that my audience appreciates.

When you start Monetizing your blog, there are two main goals for you:

  1. You want to earn more money. This means that you have to create content that people are willing to pay for.
  2. You want your blog traffic to grow so you can monetize it with advertising or affiliate marketing later on! So there has to be a way for the audience to find the blog content they like, and this gives you a reason to create great content.

affiliate marketing

Bloggers are people who write content on their own website or for other websites to monetize their writing. Some bloggers have no interest in selling anything, but others have found that adding affiliate links to recommended products can help them generate revenue from readers looking for information about consumer goods (e.g., books, music players) or services (e.g., home rentals, paid search services).

Paid Inclusion PPC or SEO For Bloggers - Blog
image credit- Pixabay

Similar to product placements in movies or TV shows, affiliate advertising blurs the line between editorial content and ads. In many cases this works well for readers who are seeking information on a topic.

Unfortunately, bloggers sometimes use affiliate links as a shortcut to increase revenue but with little regard for the quality of their content or the best interests of their readers.

Bloggers who are considering adding affiliate links to their content need to understand that there is no one single revenue stream that can generate significant income.

Some bloggers have had success monetizing with paid inclusion, others have seen success with pay-per-click (PPC) advertising, and some people are able to earn enough income from search engine optimization (SEO) to make it their primary source of income.

The three monetization methods that I see bloggers using are:

1) Paid inclusion

2) PPC advertising

3) SEO

Paid Inclusion pays for links to be included in a content network, such as blog networks and article directories. With paid inclusion, bloggers can add links to their blog posts and backlinks pages without creating the SEO value that would be generated through natural or organic link building techniques.

There are many legitimate uses for Paid Inclusion advertising. For example, shopping comparison sites like Kelkoo and PriceRunner (formerly Pricerunner) sell PPC ads and also pay for inclusion of their shopping comparison widgets on other sites.

Paid Inclusion advertising is a legitimate way for small and large businesses to increase traffic and sales.

Paid inclusion programs that do not require related content or contextually relevant links are a common source of frustration among bloggers who have been approached by companies offering cash payments in exchange for including links to their clients’ websites.

These types of programs are considered “black hat SEO” and violate Google’s guidelines for link building.

black hat seo
Image Credit- Freerange Stock

The problem with paid inclusion is that some companies try to be sneaky about it by offering cash payments in exchange for including links on a page whether the content is related or not.

Bloggers who participate in these programs can expect to see a link shortening service like Googl appear in the source code of their website or even as part of their redirected URLs (e.g., http://yoursite.com/redirect/ ).

The second monetization strategy that I recommend bloggers consider is PPC advertising through Google Adwords, Bing/Yahoo Search Marketing, and Facebook Ads.

facebook
image credit- Pixabay

PPC advertising is a way for bloggers to earn revenue from their content by having advertisers pay them each time a reader clicks on an ad next to a blog post or in a section of their website labeled “Sponsored Content.”

Because PPC ads are clearly marked as ads (unlike natural search results), there is little danger of readers getting distracted and leaving a blog post to visit the advertiser’s website.

Search Engine Optimization (SEO) is an ongoing process that bloggers can use to drive traffic from natural or organic search engine listings.

Because SEO takes time, many people hire others to perform SEO tasks such as link building for them, but you need to make sure that your blog can handle a sudden traffic increase from natural search engine listings before relying on SEO as a primary revenue stream.

For example, if you have been relying heavily on PPC advertising to cover hosting costs then your blog probably will not get very many search engine referrals until your site starts appearing higher in the rankings.

If You Want To Be Successful-

-Focus on improving the quality of your blog content rather than using it as a sales platform for advertisers. It is much more likely to get search engine referrals from high-quality content than by selling advertisements next to ads.

-Consider paid inclusion advertising from companies that offer related content or contextually relevant links. Just make sure that you do not sign up for a program that requires non-related links only.

Quick Links 

Conclusion-Paid Inclusion PPC or SEO For Bloggers 2022

Paid inclusion, PPC, or SEO are all viable options for bloggers to consider when marketing their blog. If you’re not sure which one is right for your needs, why not experiment with a few and see what works best?

You can always go back and change it if needed! As we mentioned before, this may be an excellent time to partner up with an expert like our team at Blog Marketing Experts who will work alongside you every step of the way as you build your business online.

Contact us today and let’s get started together!

Jitendra Vaswani

Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of big internet marketing blog BloggersIdeas.com & Digital Marketing Agency DigiExe. During his more than 6+yrs long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide. He has trained 3000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe from 5+ yrs. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven. Check out his newly acquired websites WPCrew, Crazythemes, and DesignSkew

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