How To Increase Page Authority 2024 : Complete Guide

Create Fresh Content

We know high-quality content is a good way to start a good Page Authority. As we said before, it all starts with your content.

You need to create content that’s relevant to your brand and keep that content coming out new and fresh. The better your content ends up being, the more likely it is to be shared, commented on or liked by readers–and the more likely other sites are to link to your page.

A great way to make sure you can hit all of these endpoints is by using the BiQ Cloud products.

We’ve talked about this before, but BiQ Cloud includes something called “Deep Links.”

Deep Links are videos that have already been created for you. All you have to do is upload it into your account, and then post it on your site. You can post these videos with just a couple of clicks in the BiQ Cloud panel!

These Deep Link Videos match up perfectly with what’s happening in Google’s search results. It is a great way to provide fresh content for your readers.

And the best part is that BiQ Cloud will automatically promote it on social media, which means you can focus less time on promotion and more time on high-quality content creation!

External links

External linking plays an influential role in increasing you website’s ranking. When a hyperlink from a website links to your website, it is commonly known as an ‘inbound link’ or a ‘backlink’, and when you link to a different website, it is popularly known as an ‘outbound link.’

Before exploring the impact of external links on your website, you need to understand that there are two types of links namely Nofollow and Dofollow. A Nofollow link does not pass any PageRank or other type of ranking credit.

It is the standard way for a webmaster to inform Google’s / Yahoo’s search engines not to pass PageRank or link equity. Such links are most often rendered in HTML as an attribute of the link, rel=“nofollow”, but it can also be specified using JavaScript.

One of the most important factors that search engine algorithms consider is incoming links (also known as backlinks) which refers to links pointing from other websites to one certain webpage. External links often provide contextual link juice and pass value with them so it is important to have a considerable number of external links as they help in your website’s ranking.

Use Images

Images can be great for a well-designed website. They can be used to differentiate and include more detail and information about the content in your post and they also give social media users something visual to engage with.

Users may not spend as much time reading your blog post, but if you include an image that effectively communicates your point, then this might get them interested in what you have to say.

Here are some ways that images can help your Page Authority on Google’s SERPS:

• Image-rich posts rank higher on Google SERPs than plain text posts

• Including images improves the amount of Likes on Facebook posts by 700%

• Sharing images or video of experiences is more likely to get likes or shares on social media sites

• Images that are shared on Facebook have twice the engagement rate of text-only posts

• Facebook images with hashtags have 9 times more engagement than those without a hashtag

• Including a photo in a tweet increases retweets by 24%

As you may or may not know, page authority is an SEO metric that attempts to gauge how well a specific page will rank on Google SERPS. This metric ranges from one to 100, with higher scores indicating an ability to rank better on Google. We update the algorithm that calculates this metric constantly, so your PA might fluctuate every now and then.

So how do you go about growing your page authority? Well, the first thing you need to ask yourself is, “is there any room for improvement?” The answer to this question will vary from site to site.

Ideally though, you want your score as high as possible. A higher score means that your pages have a greater ability rank on Google. With that being said, let’s take a look at the factors that influence page authority.

The number of links to your webpage vs. the number of links pointing to the website overall – This is one of those metrics you want to check if you’re concerned about growing your page authority score. The more links that are pointing towards your site, the better.

1. The anchor text of those links – Links with strong anchor texts (i.e. “top quality” or “great resource”) offer a stronger “vote” to Google that your page is important and relevant than those with weaker anchors (i.e.”click here”).

2. The location of those links – Links from sites located closer to your own website provide a stronger vote that your page is important and relevant than those from sites that are further away.

3. The age of the linking domain – Older domains have a much stronger “vote” to Google that your page is important and relevant than young ones.

4. How trustworthy those linking pages are – If you’re getting links from sites that Google considers to be very untrustworthy, that’s a “vote” against your page’s importance and relevancy.

5. How popular the site itself is – A lot of people link to popular pages more than they do obscure ones, so more links on high-popularity sites provide a stronger “vote” than links on unpopular sites.

6. The type of link – Various types of links exist, some more valuable than others (e.g., editorial versus sponsored). Links coming from more valuable sources provide a stronger “vote”.

7. The number of other domains linking to that page – The more other domains link to a page, the stronger “vote” it provides that your own page is important and relevant. We call this one the pagerank co-occurrence factor (or simply, an ngram).