How To Increase Page Authority 2022 : Complete Guide

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In my previous articles, I had talked about the Domain Authority (DA) and How to increase it. Now in this article, I will show you how you can increase your Page Authority. Page authority is a metric to calculate the score of your web pages.

It is based on data from web index includes link counts, trust of your pages, contents, and graphics, and dozens of other factors. Page Authority is counting on 100 points, logarithmic scale. So, it’s easier to grow your score from 20 to 30 than it would be to grow from 70 to 80 which is a more challenging job.

Increasing a website Page Authority in 2022 might be the most trending topic of the SEO industry. It’s been a clear indication from Google that they will be ranking a website based on its Page authority and social media engagement.

Increasing Page Authority isn’t rocket science if you follow the few guidelines to maintain the quality of your pages.

Now come to the point How to Increase a Page Authority of a Website. To make it more clear I am discussing a few points which will help you to increase your Page Authority:

High-Quality Contents

Content is king always remember it. Try to write quality and rich content which is relevant to the users and the topic of your blog. Google these days become very aggressive about the contents and start penalizing sites with poor or little content. Avoid copying and pasting articles from other sites or blogs.

Steps – 

 

Create Fresh Content

We know high-quality content is a good way to start a good Page Authority. As we said before, it all starts with your content.

You need to create content that’s relevant to your brand and keep that content coming out new and fresh. The better your content ends up being, the more likely it is to be shared, commented on or liked by readers–and the more likely other sites are to link to your page.

A great way to make sure you can hit all of these endpoints is by using the BiQ Cloud products.

How To Increase Page Authority - biq

We’ve talked about this before, but BiQ Cloud includes something called “Deep Links.”

Deep Links are videos that have already been created for you. All you have to do is upload it into your account, and then post it on your site. You can post these videos with just a couple of clicks in the BiQ Cloud panel!

These Deep Link Videos match up perfectly with what’s happening in Google’s search results. It is a great way to provide fresh content for your readers.

And the best part is that BiQ Cloud will automatically promote it on social media, which means you can focus less time on promotion and more time on high-quality content creation!

External links

External linking plays an influential role in increasing you website’s ranking. When a hyperlink from a website links to your website, it is commonly known as an ‘inbound link’ or a ‘backlink’, and when you link to a different website, it is popularly known as an ‘outbound link.’

External links

Before exploring the impact of external links on your website, you need to understand that there are two types of links namely Nofollow and Dofollow. A Nofollow link does not pass any PageRank or other type of ranking credit.

It is the standard way for a webmaster to inform Google’s / Yahoo’s search engines not to pass PageRank or link equity. Such links are most often rendered in HTML as an attribute of the link, rel=“nofollow”, but it can also be specified using JavaScript.

One of the most important factors that search engine algorithms consider is incoming links (also known as backlinks) which refers to links pointing from other websites to one certain webpage. External links often provide contextual link juice and pass value with them so it is important to have a considerable number of external links as they help in your website’s ranking.

Use Images

How To Increase Page Authority - add images
image credit- Pixabay

Images can be great for a well-designed website. They can be used to differentiate and include more detail and information about the content in your post and they also give social media users something visual to engage with.

Users may not spend as much time reading your blog post, but if you include an image that effectively communicates your point, then this might get them interested in what you have to say.

Here are some ways that images can help your Page Authority on Google’s SERPS:

• Image-rich posts rank higher on Google SERPs than plain text posts

• Including images improves the amount of Likes on Facebook posts by 700%

• Sharing images or video of experiences is more likely to get likes or shares on social media sites

• Images that are shared on Facebook have twice the engagement rate of text-only posts

• Facebook images with hashtags have 9 times more engagement than those without a hashtag

• Including a photo in a tweet increases retweets by 24%

As you may or may not know, page authority is an SEO metric that attempts to gauge how well a specific page will rank on Google SERPS. This metric ranges from one to 100, with higher scores indicating an ability to rank better on Google. We update the algorithm that calculates this metric constantly, so your PA might fluctuate every now and then.

So how do you go about growing your page authority? Well, the first thing you need to ask yourself is, “is there any room for improvement?” The answer to this question will vary from site to site.

Ideally though, you want your score as high as possible. A higher score means that your pages have a greater ability rank on Google. With that being said, let’s take a look at the factors that influence page authority.

The number of links to your webpage vs. the number of links pointing to the website overall – This is one of those metrics you want to check if you’re concerned about growing your page authority score. The more links that are pointing towards your site, the better.

1. The anchor text of those links – Links with strong anchor texts (i.e. “top quality” or “great resource”) offer a stronger “vote” to Google that your page is important and relevant than those with weaker anchors (i.e.”click here”).

2. The location of those links – Links from sites located closer to your own website provide a stronger vote that your page is important and relevant than those from sites that are further away.

3. The age of the linking domain – Older domains have a much stronger “vote” to Google that your page is important and relevant than young ones.

4. How trustworthy those linking pages are – If you’re getting links from sites that Google considers to be very untrustworthy, that’s a “vote” against your page’s importance and relevancy.

5. How popular the site itself is – A lot of people link to popular pages more than they do obscure ones, so more links on high-popularity sites provide a stronger “vote” than links on unpopular sites.

6. The type of link – Various types of links exist, some more valuable than others (e.g., editorial versus sponsored). Links coming from more valuable sources provide a stronger “vote”.

7. The number of other domains linking to that page – The more other domains link to a page, the stronger “vote” it provides that your own page is important and relevant. We call this one the pagerank co-occurrence factor (or simply, an ngram).

Social Media Presence

How To Increase Page Authority - Social Media
image credit- Pixabay

Social Media is considered as one of the top and emerging Traffic sources for Webmasters and business authorities. Social Media provides you with a big platform to engage with a lot of people.

So, Try to Increase your Social Media Presence. Engage yourself more with Social media sites and connect with more people. This will help you to fully utilize the power of social Media Marketing.

Build Quality Backlinks

Backlinks

Creating High-Quality Backlinks from High Page rank sites is a tough task for every blogger and webmaster. To create Quality Backlinks you can go with Guest Posting.

Getting quality backlinks from high page rank sites is fully dependable on High-quality content. The more quality content you write, You will automatically get backlinks from high PR sites as they will endorse your content and generously link your site with them. This will count as natural backlinks.

Focus on Internal Backlinks

Linking your pages with posts will drastically increase your website performance as SEO and also consider as a Good SEO Practices. This will boost your site traffic as interlinking works most of the time. Your website has a deep interlinking structure, which will increase your audience engagement.

How To Increase Page Authority - Backlinks

Frequently Update your Blog

Updating your website regularly will improve your site page authority. Also, make sure that you have updated your site twice a week. This will make people visit your site regularly through Social Media, Bookmarks, and Newsletters and literally from Search Engines.

So, Write Fresh, and unique content often. You should also make sure that your website navigation and loading speed are decent enough. Sometimes Google doesn’t like to show your pages with low performance.

This might indirectly affect your page authority, but never late! Start improving your website page speed and loading time for good SERPs.

Quick Links 

Conclusion : How To Increase Page Authority 2022

These few steps and Guidelines will help you to increase your Page Authority as well as The Domain Authority. Because both depend on each other. If you have any suggestions or thoughts regarding page authority you can share them with us by commenting below. If you like this article does share it with others. Thanks for reading and keep commenting.

Jitendra Vaswani

Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of big internet marketing blog BloggersIdeas.com & Digital Marketing Agency DigiExe. During his more than 6+yrs long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide. He has trained 3000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe from 5+ yrs. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven. Check out his newly acquired websites WPCrew, Crazythemes, and DesignSkew

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