Helium 10 vs Viral Launch 2023: Which Amazon FBA Tool Is The Best? 🤔

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Looking for a Helium 10 vs Viral Launch comparison? Read this head-to-head comparison further.

Helium 10

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Viral Launch

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Pricing $29/month $58/month
Best for

Helium 10 is an ultimate FBA tool for selecting a product, scaling your operation and managing your store from the ground level.

Viral launch is a product launch tool that lets you work straight with the Amazon algorithm to launch yourself as high as possible in ranking.

  • Browser Extension
  • Reverse ASCI Search
  • Inventory reimbursement finder
  • Inventory Protector
  • Find Product Ideas 
  • Validate Product Ideas
  • Track top selling Products
  • Search for relevant keywords
  • User-friendly interface
  • Easy sorting of data is possible
  • The data provided is accurate and precise
  • All plans have Chrome extensions
  • The platform is extremely easy to use
  • It has various learning tools
  • They can send screenshots to the third party
  • Gives a detailed analysis of the product
  • Limiting the user experience
  • The lite and Basic versions have limited benefits
Ease of Use

Helium 10 is really user-friendly and the user interface is easy to use. Any beginner can start their business with this tool.

The user interface of Viral Launch is really intuitive and easy to use.

Value For Money

Finding the right products to sell is the important thing for an Amazon seller and with this tool you can do more than just finding the right products. You won't regret investing in this tool.

You can get started with Viral Launch by paying $350 one time which seems to expensive but the features provided by this platform makes it all worth it.

Customer Support

The customer support of Helium 10 is quite decent and the knowledge base has every query you need.

Viral Launch has 24/7 chat and phone support but they are slow in responses.

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Are you searching for a feature comparison between Helium 10 and Viral Launch for your Amazon business? You’re in the right place. Whether you’re a seasoned seller or starting, choosing the best tool is vital.

As an Amazon seller myself, I’ve experienced the benefits firsthand. Following our Helium 10 vs Jungle Scout comparison, we’ll dive into Helium 10 vs Viral Launch, two remarkable Amazon seller tools. Make the right choice for your business with this comprehensive comparison.

Helium 10 vs Viral Launch

Table of Contents

Which Is Better: Helium 10 or Viral Launch?

I have personally tried both Helium 10 and Viral Launch and I found that Helium 10 outperforms Viral Launch in every aspect.

Helium 10 has a wide range of tools that are essential for product research, keyword research, competition analysis, inventory management, and listing optimization.

Overall, I highly recommend Helium 10 for anyone looking for an edge in the Amazon marketplace.

Helium 10 Testimonials review

The data of all other tools are too inaccurate to be useful. With better sales and better keyword data, I was able to optimize my ads to dramatically improve search rankings using Helium 10.


Check out and Sign up for Helium 10 free plan here

Main Differences Between Helium 10 vs Viral Launch

During my review of Viral Launch vs Helium 10, I found these major differences:

  • Helium 10 has a Refund Genie that notifies the seller about any Amazon refunds, whereas Viral Launch does not give any such feature.
  • Helium 10 offers an Inventory protector for managing the inventory shortage, whereas Viral Launch still lacks this feature.
  • Helium 10 gives a free plan with up to 50% discount using the Helium Coupons, whereas Viral Launch gives a paid plan.
  • Viral Launch is slightly more accurate than the Helium 10, according to JungleScout research.

Features                  Helium 10             Viral Launch

Key Research  

Product Research 

Opportunity Score 


Inventory Management   


Product Split Testing     

PPC Pricing Tool & Reporting 

Request Reviews in One Click 

PPC Automation Tool    

PPC Customer Support & Training

Product Tracking    


Listing Builder  


Product promotions & Discount 

Historical Data Analysis   

Mobile App  

What Is Helium 10? 

Helium 10 vs Viral LaunchHelium 10 offers a comprehensive set of Amazon tools that enable you to conduct product research, analyze competition, optimize your Amazon listings effectively, track inventory levels, and automate your business operations.

With over 10,000 downloads as Chrome extensions, Helium 10 aims at helping Amazon sellers hike up to the apex.

You always start with the minimum to reach the maximum, but what do you need to increment the growth path? Use Helium 10. Need more sales? Use Helium 10. This platform caters to every user’s needs, ranging from a free trial period to customer support.

Helium 10 offers Scribbler optimizer, ensuring your listings are completely optimized. You are provided a Blackbox, which ensures your research work.

This platform also lends you several other plans and services for your growth. Launch your site with Helium 10.

  • Looking to know more about Helium 10 Amazon Software? Read the detailed Helium 10 Review to determine if this software benefits you.

Helium-10 facebook reviews

Use Helium 10 If:

  • You are on a large budget.
  • You want to make it big.
  • It would be best to have an all-in-one optimization, analytics, and store management solution.

What Is A Viral Launch?

Viral launch- helium 10 vs viral launch

Increase your Amazon sales with Viral Launch’s countless ideas. You can compare and contrast your ideas, which will help you reach a brilliant conclusion.

Every business has competitors, and Viral Launch allows you to track the growth and decline of the competitor’s listing. Make suggestions using the software’s keyword research tool.

The Product launch tool lets you directly interact with the Amazon algorithm to rank as high as possible. Maximize your ROI with the PPC management suite and track your listing rankings with the keyword rank tracking tool.

Use Viral Launch if: 

  • You need a simple tool.
  • You need a marketing intelligence tool.
  • You need a great product selection tool.

Helium 10 Vs Viral Launch – Feature Comparison

1. Product Research

Helium 10:

Helium 10 - Product Research

Helium 10 offers its powerful tool, BlackBox, for product research. This tool provides a lot of filters to find products per your parameters, like variation count, the number of images, excluding title keywords, and the number of sellers.

You need to set your filters and scan entire Amazon products; you will get a comprehensive list.

Viral Launch

Product Finder, the best Viral Launch product research tool, similar to Helium 10, provides countless filters.

Viral Launch provides the exact product data and offers the option to do product research directly on Amazon.

Regarding product research, I declare Helium 10 as the winner. Viral Launch’s product research is a bit time-consuming, and we also need to pay for it, whereas we can search 20 queries for free with Helium 10.

Winner: Helium 10

2. Keyword Research

Helium 10:

Helium 10 - Keyword Research

Helium 10 Cerebro offers a search for a high volume of keywords. This tool generates a list of relevant keywords efficiently with many filters.

You can remove unwanted characters and keywords and get a list that can be further optimized. It shows potential keywords with low competition.

Viral Launch

Viral Launch - Keyword Research

Viral Launch offers a “keyword research” tool. This tool provides data from Amazon and is updated frequently. Identify keywords gaining popularity during research with the help of historical trends. 

Both provide the best tools for keyword research with countless filters. Helium 10 is the winner as the whole manual work is reduced and automatically gets a complete list of competitor’s keywords.

Winner: Helium 10

3. Listing Optimization

Helium 10:

Helium 10 - Listing Optimization

Helium 10 helps you create a very competitive listing. They help you create keyword search and placement strategies to get you at the top of the listing.

Helium 10’s first tool – Scribbles – was built for listing optimization. Since then, many changes have been made to this tool, which is now called Listing Builder.

It helps Amazon sellers write optimized listings by making suggestions about keyword coverage, ensuring that all important terms are in your listing.

It also links to your Amazon Seller Central account so that changes can be sent straight from there.

Helium 10 also has many other tools for optimizing listings, such as:

  • Frankenstein: to help clean up and eliminate duplicates on keyword lists so that they are ready for list writing.
  • Listing Analyzer is a tool that can help you determine how to improve your ads.
  • Index Checker – to see if a current post is listed for relevant keywords.

Some say these are minor improvements that can be done elsewhere (for example, Frankenstein’s functions can be done in Excel), but having all these tools in one place can be helpful.

Viral Launch

Viral Launch - Listing Optimization

Viral launch helps you get all the high-volume keywords on a single page and lets you optimize your list accordingly. It also helps filter the data and accumulate it in a single piece. 

They also work with a back-end keyword search that lets you reach many customers.

Both platforms have a comprehensive listing optimization, each with its features and benefits. Hence, it is pretty challenging to decide who the winner should be. 

Winner: Tie

4. Inventory Safeguards

Introducing a brand-new product is always an exciting time, but it also leaves you vulnerable.

Helium 10:

Helium 10 - Inventory-Protector

Helium 10 includes Inventory Protector, which guards your listings against overzealous couponers who want to buy up all your inventory.

Viral Launch

Viral Launch does not include the same inventory protector tool as other platforms but provides a secure environment to execute promotions.

Use the tool’s Max Order Quantity modification option to cap how many of a single item each buyer can buy.

5. Navigation

Helium 10 & Viral Launch

Both Helium 10 vs Viral Launch have user-friendly interfaces that make it simple to navigate their respective menus. You will have immediate access to all available tools after successfully logging into each of your accounts.

You can always discover what you need quickly and easily with the help of these tools because they are organized into categories such as the ones listed below:

  • Product Research
  • Keyword Research
  • Operations, Marketing
  • Listing Optimization
  • Analytics

Data Accuracy

Every Amazon seller needs access to precise data to rely on the data metrics and discover the best products to market. Let’s see how Helium 10 and Viral Launch stack up in terms of the precision of their data.

Helium 10

Helium 10 - Data Accuracy

Jungle Scout conducted an in-depth study on various Amazon seller tools and compiled a chart comparing their respective levels of data accuracy.

The graphic reveals that the data accuracy of Helium 10 is only 74%, which is not very significant, in my opinion. With a data accuracy of 84.1%, Jungle Scout stands out as the most precise tool available to Amazon sellers among all of the other available tools.

Helium 10 has an accuracy that is 10% lower than Jungle Scout. It occasionally falls short in terms of supplying reliable data. However, most of the time, it will provide you with correct data metrics.

Viral Launch

Viral Launch - Data Accuracy

According to the same research chart, the data accuracy of Viral Launch is 79.3%, which, when compared to Helium 10, is quite reasonable.

In addition to this, the FBA industry considers Viral Launch to be the second-best accurate technique available. However, it still lacks a few times, but it tries its best to reduce your losses even though its data is erroneous.


As can be seen, there is a discrepancy of 5.3% regarding the correctness of their data. Viral Launch exceeds Helium 10 in data accuracy. Therefore, you may trust its data analytics.

Which is Better Chrome Extension?

Helium 10 Chrome Extension

Helium 10 chrome extension

Helium 10 Chrome extension tools will help you take your Amazon business to the top. Helium 10 provides a free and undoubtedly powerful Chrome extension.

It is a user-friendly interface integrated widely and easily with your Amazon browsing experience. It displays competitive research as you search through the seller’s listings and search pages. Chrome Extension increases sales and traffic to your listings.

Chrome extension tools significantly help you tune product research by validating the opportunities to make better decisions and estimate profits.

What do you get with the Helium 10 Chrome extension:

  • X-Ray
  • ASIN Grabber
  • Profitability calculator
  • Inventory Levels
  • Review Insights

Viral Launch Chrome Extension:

Viral Launch Chrome Extension

Viral launch Chrome extension is a market intelligence tool that lets you find profitable products with the help of AI.

AI-powered insights and billions of Amazon data points give Viral launch users an advantage over other tools. You can access historical trends, monthly sales, monthly revenue, keyword search volume, and much more while browsing products on Amazon.com.

This will let you make smart sourcing decisions for your business to start or scale. However, the Chrome extension of Viral Launch seems to be faulty often. I have read various bad reviews of the VL Chrome extension, which certainly is true as per my experience.

Viral launch chrome extension reviews
Viral launch Chrome extension reviews

Customer Support

Consumer Support Helium 10 vs Viral Launch

Helium 10 Customer Support:

Helium 10 believes that a smooth workflow is the strongest workflow. To increase their belief, they have put forward 24/7 customer support. 

All your questions and queries can be sent to them through email at [email protected], and they will make sure your query is addressed effectively.

They have categorized their customer service into different parts for efficient query solutions; hence, the problem is solved within a time-bound manner.

Viral Launch Customer Support:

The Viral Launch has incorporated an immediate chat section to solve all your questions in minutes.

It also has separate phone-based lines and email solutions to look after the customer’s problems during their journey with the platform. They also have 24/7 customer service.

Even though it has a good setup, the platform always falls short of replying to problems promptly, raising several issues. This takes a heavy toll on the customers.

Winner: Helium 10

Though Viral Launch has a full-filling setup, the winner is Helium 10. They are quick with their replies, and all the customer queries are addressed impeccably.

Pricing: Helium 10 vs Viral Launch

Helium 10 Pricing Plans: Starter, Platinum, Diamond & Custom

helium10 pricing

Helium 10 offers four affordable package plans. It provides a free package by which you can find out how Helium 10 works.

I will explain the plans and features that come with the packages differently.

Starter – $29/month billed annually:

  • Ideal for beginners and those looking to get started.
  • Includes limited access to product research, keyword research, and other tools.
  • Access to Insights Dashboard, Keyword Tracker, and Market Tracker for a limited number of keywords and markets.

Platinum – $79/month billed annually:

  • A popular choice for growing businesses.
  • Offers more extensive access to product research, keyword research, and tools.
  • Enhanced access to Insights Dashboard, Keyword Tracker, and Market Tracker for more keywords and markets.

Diamond – $229/month billed annually:

  • Geared towards expert sellers looking to scale.
  • Provides access to all features, including advanced tools like Black Box and Xray.
  • Includes Market Tracker 360, Adtomic for Amazon Advertising, Insights Dashboard with personalized suggestions, and access to the Helium 10 Elite seller training and networking group.
  • Offers expanded users, tokens, and white glove account management & support.
  • Tailored for total customization, including solutions for brands and agencies.

These pricing plans cater to various levels of Amazon sellers, from beginners to experts, and offer different levels of access to Helium 10’s suite of tools and resources.

The Diamond plan, in particular, is designed for advanced sellers looking for a comprehensive solution to scale their Amazon business.

Viral Launch Pricing

Viral launch pricing plans

Viral Launch offers three packages that include both monthly and annual payments. 

Essentials: $58/month

This plan suits entrepreneurs who want to launch their first Amazon product. Viral Launch offers only three features with this plan.

  • Find product ideas
  • Validate product ideas 
  • Track top-selling products – up to 3

Pro plan: $83/month

Plan suites for people who want to grow their sales.

  • Track top-selling products – up to 3
  • Analyze up to 50 ASINs 
  • Track up to 2000 keyword rankings daily

Pro Plus Ads: $166/ month

The most expensive plan for already established brands to maximize the products. This plan allows access to a high number of features.

  • Track top-selling products – up to 250 
  • Analyze up to 100 ASINs 
  • Track up to 5,000 keyword rankings daily. 

Helium 10 Pros & Cons

Helium 10 Pros

Helium 10 Cons

  • A one-stop shop for all the Amazon FBA tools.
  • The free plan has limited features and time.
  • The free plan is available, which carries all the benefits of the paid plans.
  • User-friendly interface and can be readily used by a verdant and experienced user.
  • Easy sorting of data is possible.
  • The data provided is accurate and precise.
  • The tool provides multiple keyword searches.
  • A comprehensive help center is available.

Viral Launch Pros & Cons



  • Easy to use and intuitive.
  • The Lite and Basic versions have limited benefits.
  • Beginners can easily get used to their platform.
  • Pertains bugs that need to be solved along with the Chrome Extensions.
  • They can send screenshots to a third party to get their reviews.
  • Highly accurate estimates.
  • It gives a detailed product analysis.
  • Good customer support.

Viral Launch Features: 

1. Finding Product Ideas 

Viral launch product discovery- Viral launch vs helium 10

Product ideas and understanding the basic criteria of a successful Amazon product are crucial. Product ideas are based on some conditions of the products, like small, light, and portable.

The product must be in the affordable margin range. A name brand should not dominate the product for more opportunities to grab the market share.

There are three creative techniques with Viral Launch to help you to get product ideas:

  • Alibaba catalogs and storefronts
  • Niche Discovery Methods
  • 10 Ideas Each day

2. Validate Product Ideas

The market intelligence tool of Viral Launch validates your product ideas. It gives you access to Amazon-wide insight among trillions of various data points. You can validate any product before launch and make firm decisions.

It is the most valuable and only tool to collect different data points from Amazon’s entire marketplace.

Product ideas are validated by assessing the brand, sales spread, competitor’s intelligence, market pricing, trends, product reviews, product fulfillment, and more.

Viral Launch will let you confidently validate the product ideas with their working experience on thousands of brands.

3. Automate your keyword research

Viral Launch Keywords Research - Helium 10 vs Viral Launch

Keyword research is crucial, and proper keyword research can differentiate a huge amount in sales. Viral Launch lets you get a list of your product’s 1000 most important keywords in the priority order with just one click.

Keyword research helps you to quickly identify the product’s most important sales in the market.

Tools like keyword research and listing Analyzer automate your keyword research. You can know your competitor’s product Rank and prepare your strategy through competitor intelligence.

4. Keyword Rank Tracker

Viral Launch Keywords Tracking - Helium 10 vs Viral Launch

Tracking your product’s keyword ranking on Amazon is critical to your business’s success. It lets you track the most important sales-inducing keywords and sponsored ad placements daily.

It also sends an alert whenever the rank of the keyword changes. Depending on the package you select, you can track a different number of keyword rankings every day.

You can track up to 2000 keyword rankings with the Pro Plan, while you can track up to 5000 keyword rankings with the Brand Builder and Kinetic plans.

5. View PPC data and insights: Kinetic PPC 

Viral Launch Kinetic PPC - Helium 10 vs Viral Launch

Viral Launch’s PPC is one of the most effective ways to get the right buyers to view your products. It is a pay-per-click platform that helps sellers.

PPC allows sellers to pull valuable insights and data from multiple sources to improve the effectiveness of their PPC strategy.

Amazon PPC is an advertising and marketing platform that lets you buy and optimize various Amazon ads.

The Kinetic PPC tool kit of Viral Launch saves time and improves profits by automating your Amazon PPC strategy. To implement an informed PPC strategy, you need to follow the following steps:

  • Free 1-1 setup call.
  • You need to learn about kinetic and set up your first 5 automation in consultation with a trained specialist.
  • Integrated research tools
  • Best keywords must be added to your listings with integrated search and tracking data.
  • Drive Profits and Sales
  • Tracking organic keyword ranking and ad profitability always keeps improving your results.
  • You can access more data and see how your products perform across all the listings.

6. Split Testing

Through controlled experiments, Split Testing compares multiple versions of a listing. Split testing is used to improve a metric such as clicks or conversions.

You will be able to test an unlimited number of variations of each listing element that you supply.

This way, you can be certain you have the most optimized listing for your specific market.

Amazon Split Testing is one of the most underutilized methods for increasing sales and listing profits. Viral Launch provides a free split testing tool called Listing Dojo. Profits can be increased, and the listing dojo is simple.

New: Dojo by Viral Launch Listing You can quickly perform A/B testing on the key features of your product using this application. Price, images, titles, and descriptions are just a few examples. Each division can be completed in a matter of minutes.

What I like about this tool is that once you set up a test, it runs automatically in the background. You can see it for yourself by following this link.

FAQs- Helium 10 vs Viral Launch

🤷‍♂️ How many keywords could be targeted in Viral Launch?

Viral launch lets you target a maximum of 4 keywords with one launch.

💁‍♀️Where do I get the best customer support?

According to me, the best support for the customers is offered to you by Helium 10 because of their quick replies and impeccable service. Viral Launch gives 24/7 support and phone support as well. Still, their responses are slow.

👉 Is Helium 10 X-ray accurate?

Helium 10 claims that their X-ray feature tool is 97% accurate, which is a perfect number considering many other tools provide less than its accuracy.

🙋 How does Viral Launch get their data?

Viral Launch has the most accurate and recent sales estimates because they have the most comprehensive, real-time data from Amazon. VL gets it from viewing billions of data points, which is not possible by anyone else.

Helium 10 vs Viral Launch Reddit: Who Wins?

Some Redditors also discussed Helium 10 vs Viral launch on Reddit.

So, who wins?

Helium 10 vs viral launch reddit

Also Check:

Conclusion- Which Is Better, Helium 10 vs Viral Launch 2023?

In summary, after comparing Viral Launch and Helium 10, it’s clear that Helium 10 stands out with its user-friendliness and added features like Refund Genie and Inventory Protector.

The free plan is a bonus for those looking to get started.

Nevertheless, Viral Launch has its strengths, offering accurate statistics, forecasts, and top-notch customer support.

Regarding user support and feature-rich tools, Helium 10 takes the lead, offering exceptional value for its cost, including customizable plans. Your choice should be based on your specific needs and preferences.

Finnich Vessal

Finnich Vessal is an experienced affiliate marketer, he has been in the affiliate marketing industry for over 7 years and living his entrepreneur dreams online. Finnich is the founder of the popular affiliate marketing blog AffiliateBay where you can find posts related to affiliate marketing news, product reviews & trends in affiliate marketing. Finnich is a marketing expert who helps businesses achieve their online visibility and marketing goals. With over 7 years of experience in the industry, Finnich has a wealth of knowledge and insight to share with his readers. He is a regular contributor to leading publications in the marketing space, where he provides advice and insights on everything from SEO to social media marketing. You can find him on Linkedin, & Facebook.