Helium 10 Vs Sellics (Perpetua) 2024: Best Tool For Your Amazon Business?

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Are you looking for a comprehensive Helium 10 vs Sellics comparison? You are in the right place!

As a longtime Amazon seller, Iโ€™ve tried out many tools to manage my listings and enhance my sales. Two that have stood out to me are Helium 10 and Sellics.

But when it comes down to which is better, there’s only one way to find out: through an in-depth comparison! In this article, I’ll be diving deep into the key differences between Helium 10 vs Sellics so you can decide which one best suits your needs.

Helium 10

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Pricing $29 / mo $250 / mo
Best for

Someone looking to grow big on Amazon and all-in-one solution for selection, optimization, analytics, and store management.

Sellers with Growing Inventory and more focus on PPC automation.

  • Product Research
  • Refund Reimbursement Assistance
  • Follow-up Email Automation
  • Landing Page Builder
  • Review Alerts
  • Niche Analyzer
  • PPC Analyzer
  • Product Detector
  • Entire suite of tool for Amazon sellers
  • Free Plan For Users
  • 13 different tools for FBA sellers
  • Freedom Ticket course
  • Performance widget displays the sessions and conversion
  • Easy to use dashboard
  • Compatible with 8 Amazon markets
  • Premium tool for PPC Automation
  • Expensive Higher plans
  • Steep learning curve
  • Not as many tools as Helium 10
  • Historical data is limited
Ease of Use

Easy-to-use dashboard and provide various features and functionalities.

Sellics is really user-friendly, according to their users. The tools provided by this platform can help you grow your business easily.

Value For Money

For the pricing it offers and the set of features, Helium 10 is an amazing choice to grow the business.

It is a little more expensive than Helium 10, but the number of tools offered by Sellics is greater than Helium 10.

Customer Support

Helium 10 provides good customer service and a comprehensive knowledge base for any of your questions.

There are a number of ways to get in touch with Sellics's support. It would be best if you addressedย each demand with aย unique email address.

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Helium 10 Vs Sellics

Bottom Line: Helium 10 is an amazing suite of software for Amazon sellers that offers instant refund notifications, inventory management, competition analysis and keyword research all at a single place. Sellics still need to cover a lot of features to be as good as Helium 10.

Check out Helium 10 Free Plan Here!

Helium 10 vs Sellics: Head-to-Head Comparison

No Aspect of comparison Helium 10 Sellics
1 Keyword research Available but paid Free
2 Reverse ASIN tool Available but paid Free
3 Keyword Ranking Limited Unlimited
4 PPC Management Available but limited features More refined features
5 Review alerts Not available Available with 24×7 surveillance
6 Net profit The calculation doesn’t include customer returns or PPC fees Exact net profit
7 Customer review management Not available Available
8 Tracking of competitor’s inventory Available Available
9 Monitoring competitorโ€™s sales volume Not available Available
10 Reimbursement and Refund Assistance Available Not available
11 Follow up emails Available Not available
12 Trial/free plan free plan is available with limited features 14-day free trial, unlimited access to all features and tools
13 Basis of pricing Features used Monthly revenue on Amazon
14 Pricing It starts at $29, lower than Sellics It starts at $250, higher than Helium 10
15 Hidden cost Yes. Depends on add-ons No
16 Chrome extension Available Not available

Helium 10 vs Sellics 2024: Overview

Helium 10 Overview

Helium 10 is the software that most Amazon sellers use. It helps vendors reach fulfillment by Amazon (FBA) criteria, especially for principles such as fraud, refunds, and search engine optimization (SEO).

Helium 10 Overview

Essentially, what the software does is that it cuts down on your time and energy that would’ve otherwise been spent on researching products that are doing well in the market, looking for products that customers want, and so on.

Helium 10 investigates many fields that would help you make a better and more informed choice about what product you are offering to the market and why.

It looks into keywords being looked up, keeps track of your competitors, and analyses the market response to a product you may be interested in selling.

Use Helium 10 if:ย 

  • You want to source new products for the inventory.
  • You want in-depth details about orders and profits.
  • You source the products from arbitrage retailers.

Sellics Overview

Many Amazon sellers, especially those aiming to enter the FBA, use Sellics software.

Sellics Homepage

Sellics sifts through mounds of information and does its research to curate the perfect metrics for you and your business, making it extremely profitable.

Usually, Amazon sellers consider subscribing to multiple different software programs, which could result in confusion, unconstant information training, and, most importantly, a loss of tremendous amounts of money.

Instead, Sellics offers compilations of all the tools and resources one may need to better one’s online selling business without leaving a hole in one’s pocket.

Use Sellics if:

  • You are the private seller.
  • You are more focused on online selling business and advertising.
  • You like a simple dashboard.

Features Comparison: Helium 10 vs Sellics

Features Helium 10 Sellics
Our Rating 4.9/5 4.3/5
Price From $29/month From $250/month
Free Trial Free Basic Plan with usage limits Free 14-day trial with no credit card needed
Product Research โœ… โŒ
Product Promotion โœ… โŒ
Keyword Research โœ… โœ…
Listing Optimizer โœ… โœ…
Keyword Rank Tracker โœ… โœ…
Hijack Alerts โœ… โŒ
Review Alerts โŒ โœ…
Refund Reimbursement Assistance โœ… โŒ
Follow-up Email Automation โœ… โŒ
Competitor Analysis โœ… โŒ
Financial Analytics โœ… โœ…
Inventory Management โœ… โœ…
PPC Ad Automation โœ… โœ…
Landing Page Builder โœ… โŒ
Multi-User Access From the $229/month plan โŒ
Connected Accounts From 2 to 4 accounts Only one account per subscription
Chrome Extensions โœ… โŒ

The Helium 10 vs Sellics comparison will give you a detailed pricing breakdown of each feature.

1. Keyword Research

Helium 10 has become a sought-after piece of software when it comes to keyword research. Magnet, one of the most refined tools of Helium 10, will muster highly relevant keywords for you.

Magnet By Helium 10

Magent- Helium 10 vs sellics

Magnet is credited with being one of the largest databases of online selling businesses in the Amazon market arena that will work round the clock to maximize your sales.

The most glamorous feature of Magnet is that you can search keywords in sync with your product requirements, and you can get customized search results using advanced filters like:

  • Word count
  • Search volume
  • Competing products, etc.

BlackBox By Helium 10

Black Box is a tool of Helium 10 that is devoted to product research. Its features are:

  • 20 free uses
  • Colossal database thronged with 450+ million products
  • Filters
  • Search by categories like sales revenue, price, rating, and more
  • Precise results in seconds
  • Strategic data to propel your business forward

Sonar By Sellics

Sonar is Sellics’s most important tool for finding keywords. It is free and can be used even without a license to Sellics Benchmarker.

I love how easy it is to use this product. You must type in the product’s keyword or ASIN (Amazon Standard Identification Number).

Sellics will give you a list of all the keywords that are related to your “seed keyword” and how often they are searched for.

Keywords Research

In the “Common Keywords” area, you can find the words that other sellers often use in their ads. This will give you more ideas for what keywords to use when you make your product material.

There is also a section called Relevant Products. Here, you’ll find images of goods related to the term you put in as your “seed” keyword. By clicking on each thumbnail, you can get the buzzwords related to the goods.

The Sonar Tool is free and easy to use. To access it, go to the page for the Sonar Amazon Keyword Tool.

Itโ€™s credited as a stockpile of 180 million+ keywords.

It helps you in:

  • Identification of relevant keywords
  • Increase product listing visibility
  • Improve SEO
  • Reverse ASIN lookup that tracks competitorโ€™s keywords
  • Prioritize keywords based on search volume
  • Free customized performance report
  • Keyword translation facilitiesย 

๐Ÿ† Comparative Analysis

Both Helium 10 and Sellics seem to work pretty well for keyword searches. But from a financial point of view, Sellics is the better choice because it is free.

On the other hand, Helium 10 gives you more ways to use it and a more refined view of keyword study. So, the final choice depends on how much information a person needs and how much time he or she wants to spend.

2. Listing Optimizer

Sellics offers a tool for list optimization that includes keyword tracking researchย and other features. With Helium 10, there is a separate tool for different types of features and functions.

Scribbles By Helium 10

In my experience, Helium 10 offers a comprehensive guide that will give you insight into keyword optimization, adding eye-catching image elements that attract customer attention, and pricing products.ย 

However, Scribbles, a Helium 10 tool dedicated to optimizing your listing, has many admirable features.

  • Ensures the use of high-ranking and most accurate keywords in the product description
  • Optimizing product listings using all available search terms
  • Ensures adherence to keyword ceiling
  • Retrieve listing drafts
  • Import listing from your Amazon account

Amazon Ranking Software by Sellics

Sellics list optimizer

Sellics provides sophisticated techniques to improve search visibility, click-through rates, and conversion rates. The listing optimizer at Sellics will aid you in the following:

  • Keyword discovery
  • Optimizing description and image content
  • Aims to increase product reviews

Using this tool, you can optimize the lists by organizing the data from the competitors.

๐Ÿ† Comparative Analysis

As far as the listing optimizer is concerned, Iโ€™ll declare Helium 10 as the winner over Sellics. Helium 10 will offer you a comprehensive guidebook and refined features that Sellics may lack.

If you need simplicity, Sellics is an excellent choice.

3. Keyword Rank Tracker

As I said, Helium 10 gives a separate set of tools for keyword tracking and keyword research, whereas Sellics provides everything in the same tool. You can build lists, track keywords, and analyze them using the Amazon Ranking software.

Keyword Tracker By Helium 10

The keyword rank tracker for Helium 10 will help you with the following:

  • Tracking real-time keyword positions
  • Monitoring of selected keywords
  • User-friendly, dynamic dashboard
  • Collecting precise data on ranking, percentage changes, ranking trends, monthly searches, etc.

The most glamorous feature of the Helium 10 keyword rank tracker is its Rocket Boost feature, which tracks your keyword ranking every hour for ten days.

I admire the feature that enables you to track keyword ranks over time, gives importance to historical trends, and aims to use past data to predict future changes.

Amazon Ranking Software Sellics

Keyword tracker by Sellics comparison

Sellics keyword tracker will help you with the following:

  • Monitoring keyword rankings
  • Tracking how optimization efforts influence rankings
  • Track your keyword rankings and perform precise A/B testing

Sellics keyword tracker strives to boost your product visibility by ranking keywords and helping you choose appropriate keywords for your product description.

Moreover, it helps you to increase your keyword ranking, which ultimately results in increased sales.ย 

๐Ÿ† Comparative Analysisย 

Helium 10 has an edge over Sellics when it comes to keyword tracking. Sellics’ keyword tracking features tend to overshadow the more advanced ones, like the rocket boost and the ability to track past keyword ranks.

Still, depending on the tier you buy, Helium 10 limits the number of keywords you can rank, while Sellics lets you search for as many keywords as you want.

So, if you look at the competitiveness of the prices, Sellics is the clear winner.

4. Financial Analytics

You would want to track profits to measure the business ROI.

Both Helium 10 and Sellics provide an easy-to-use dashboard for this purpose.

Profits By Helium 10

Profits from the Helium 10 tool are dedicated to financial analytics.

The most noteworthy features of the same, based on my experience, are:

  • Full integration with your Amazon account
  • Track profits, sales, inventory, costs, and trends
  • Everything will be presented in an easily understandable manner in a dynamic, user-friendly dashboard
  • Daily, weekly, biweekly, monthly, and annual financial analytics
  • Instant identification of increasing/decreasing sales

Here is a screenshot of what Helium 10 gives:

A ton of features are present within this dashboard, like sales trends, refunds, and orders completed.

You would also get the Store Performance Matrix with monthly store trends.

Helium 10 analytics dashboard

The comprehensive dashboard also lists the best sellers with filters like gross revenue, expenses, net profit, margin, ROI, and refunds.

helium 10 best sellers

Profit by Sellics

Sellics is a unique profit analyzer tool that divides the organic sales and sales received by PPC campaigns. It also divides the sales depending on the marketplace.

Sellics Analysis of Helium 10 Vs Sellics

The setup is pretty simple. You can enter your COGS; the software will handle all the calculations.

The fundamental properties of Sellics financial analytics are:

  • Tracking of profits in real-time
  • Sales performance analysis
  • Compare return rates and revenues
  • Compare sell-in and sell-out figures
  • Automated PPC campaigns
  • Review notifications

๐Ÿ† Comparative Analysis

Full integration with your Amazon account and the availability of a user-friendly dashboard tempt me to declare Helium 10 as the winner again.

However, review notification is a stellar Sellics feature Iโ€™ll analyze later.

In addition, the profit calculation fails to include customer returns and PPC charges for Helium 10.ย 

๐Ÿ† Comparative Analysis

Regarding PPC ad automation, Iโ€™ll say that both Helium 10 Vs Sellics perform very well with refined techniques and state-of-the-art data analysis. Still, Helium 10 lacks certain crucial PPC automation and management features in Sellics.

This makes me declare Sellics the winner.

Cerebro: Reverse ASIN search

The brain is one of the most valuable tools and, in fact, one of the most important ones for phrase research. Just type in a product’s ASIN, and you’ll get helpful information in seconds.

The brain is one of the most famous tools, and it is a great way to find your competitive keyword strategy. Just type in a word or two, and you’ll get hundreds or thousands of ideas in seconds.

Here, you can find all the useful information, which usually includes a large and accurate search volume, the number of rival goods, and the competitors who advertise for specific terms.

The ASIN reverse search tool is the most successful Amazon FBA buyers should use.

How can the brain help you?

  • It helps you get the most accurate search results on the market by helping you choose the keywords that work best for you.
  • Type in an ASIN, and you’ll get thousands of related keywords.
  • Just sort the keywords by how many times each exact phrase and each long sentence appear.
  • Just look at the Amazon Keyword Research data, which comprises billions of data pieces and customer search queries.
  • Keep an eye on all sponsored ASINs to see how many real goods they are promoting.
  • Find out how many goods are competing for a given word or phrase.
  • Lastly, the Brain IQ score shows which keywords are strong, are often overlooked, and have little competition.

Additional Tools Offered By Sellics

Review Alerts

Sellics Reviews

Sellics review alerts will give you a live alert on product reviews and update you on revised reviews and responses to your reply.

This feature will help you to:

  • Manage customer feedbackย 
  • Act immediately on getting a review alert
  • Prepare quality and personalized customer replies free from the usual unthinking cliches and regular Amazon cock-a-doodle-doos
  • Filter reviews according to the star rankings
  • Download and store the review analysis for future reference.ย 

Customer Care At Helium 10 vs Sellics

Helium 10 Customer Care

Helium 10 has a well-put-together customer care service that is open 24/7. The responses are fairly immediate and work well with people, especially when facing difficulties or having doubts and queries.

helium 10 support

The procedure to contact customer support is also fairly simple. All you have to do is email them at the required email ID that you can find on their official website and expect a response within twenty-four hours.ย 

Here is what Facebook says about the Helium 10 service:

Helium 10 reviews

Sellics Customer Care

Sellics has multiple platforms through which you can contact customer support. Each need has a different email address.

The website provides you with information on all their social media accounts, through which you can get in touch with them, as well as their email and mail address, in case you want to post a physical letter regarding your concerns.

Each mode of contact, of course, has a different response time. This being said they have a chatbot on their official website that also does the job of customer support and receives the fastest responses.

๐Ÿ† Comparative Analysis

Overall, both software have their own set of customer support features that both work within a reasonable time frame.

However, Sellics seems more efficient in splitting its team up as per specialties and having multiple platforms to contact them through.ย 

Helium 10 Vs Sellics Pricing

Helium 10 has many plans and packages to choose from. The plans are the Platinum Plan, Diamond Plan, and State Plan. Meanwhile, for Sellics, it depends on the annual volume.ย 

Helium 10 Pricing

helium 10 pricing

Helium 10 offers a range of pricing options to suit every budget and business size. Whether you’re just starting or an expert seller looking to scale, they have the right option for you.

The starter plan is perfect for those just getting started — it’s just $29/mo billed annually and gives you everything you need to start building your business.

Their Platinum plan is a must-have if you’re looking for more features and tools. It’s $79/mo billed annually and includes additional features to help you grow your business.

For those who want the ultimate solution, it offers a Diamond plan for just $229/mo, billed annually. With it, you can access advanced features and tools to help you scale even faster.

At Helium 10, they have the perfect solution for every budget and business size.

Sellics Pricing

sellics pricing

Sellics Pricing offers an array of advantages, depending on the plan that you select:

  • With the Starter Plan, you can access up to $5,000 in monthly ad spending and one retail media platform.
  • The Growth Plan allows you to spend up to $10,000 monthly on ads and two retail media platforms.
  • For Pro Plans focusing on ad spending managed in Perpetua, you can access up to $200,000 in monthly ad spending and unlimited retail media platforms.
  • The Enterprise Plan offers custom pricing for businesses with over $200,000 in monthly ad spending and unlimited retail media platforms.

The advantages of Sellics Pricing plans are clear – from the Starter plan to Enterprise, you gain access to more resources at every stage.

With Sellics Pricing, businesses of any size can develop an effective media strategy, regardless of their budget or objectives.

In addition, Sellics offers Brand Voice features that enable companies to stay true to their values while marketing their products.

๐Ÿ† Comparative Analysis

When comparing the two subscription plans, I would declare Helium 10 the winner. You would get far more value for money with the Helium 10 plan than with the Sellics plan.

Pros & Cons Of Helium 10 Vs Sellics

Helium 10 Pros

  • Free Plan for users
  • Freedom ticket Amazon courses
  • Workshops and webinars
  • Chrome Extension for free
  • Stock Protection Help
  • Stellar Customer Support
  • Customizable pricing plan


  • They lack a native mobile app.
  • Some courses may be highly-priced.

Sellics Pros

  • It offers extremely efficient tools that allow for statistical analysis as well.
  • Works best with Amazon sellers and vendors.
  • Allows users to monitor more than one facet or product.
  • PPC and ad automation are worth it.
  • Sellics is compatible with several Amazon markets, including the US. Germany, Great Britain, Spain, Mexico, France, Italy, & Canada.
  • The performance widget displays the sessions and conversion rates for all your products, a feature that most tools do not provide.

Sellics Cons:

  • It doesn’t work as well with Safari as it does with Chrome or Firefox.
  • The software can be slightly tricky or confusing, especially for newbies in the field.

Quick Links:


โœ… How can software such as Helium 10 and Sellics improve my sales on Amazon?

This software is designed to give you accurate and thoroughly analyzed data that will give you the resources and information that you may need to make more rational and informed decisions. Both of these software will keep track of where the customer traffic is going and what product is selling most, and it will also keep an eye on your competitors. This allows you to be at the top of your game as you will know exactly what it is that you need to change in your style of business.

๐Ÿฅ‡ How is Helium 10 Different from Sellics?

There is a difference between the features of helium 10 and sellics even when both of them are the Amazon FBA tools. Helium 10 is an all-in-one Amazon tool, whereas the Sellics mostly focus on PPC and Advertising

๐Ÿ’ฅ Do I get a demo of the offers?

As mentioned above, Helium 10 offers its users a free plan that gives you almost all features, with a lot of limitations per month. You could, at any point, upgrade to a paid plan. Sellics, on the other hand, gives you a 14-day trial period for whatever plan you may choose, after which you will be required to pay the amount.

๐Ÿ‘‰ Where does Helium 10 get its data?

Helium 10 gets its data from the Amazon's API and represents actual Amazon data. The technology monitors and parses through extensive data daily, transforming that raw data through multiple artificial intelligence and machine learning models.

๐Ÿ’ฏ When can I cancel my plan?

For both of the software, you can cancel your subscription at any point. However, you will be charged till the end of the period, whether it is monthly, biannually, or annually.

Conclusion: Helium 10 Vs Sellics 2024

In conclusion, investing in software like Helium 10 or Sellics can significantly enhance your product and business strategies.

Although the upfront cost may seem substantial, these tools offer extensive features that can ultimately lead to higher returns and increased customer traffic.

Helium 10 is the more comprehensive choice, though it comes at a higher price. However, you can customize your plan to suit your specific needs. On the other hand, Sellics is a simpler tool that is particularly useful for PPC and includes a mobile app.

This Helium 10 vs Sellics comparison aims to help you make the most informed decision to benefit your FBA endeavors.

Roshan Jha

Roshan Jha is a creative SEO editor at Gizmobase who loves to talk about online shopping, dropshipping, and what's new in the market. He's got a knack for writing stuff that's easy to read and really useful, especially for online stores. He's great at mixing up storytelling with some smart digital tips, making his advice super helpful for freelancers and marketers. Roshan's way of explaining things is super clear and friendly, making tricky topics easy for everyone to get.