7 Best Digital Marketing Skills for 2022: What Skills Do You Need To Succeed?

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There’s a talent gap right now in digital marketing.

According to recent studies, 90% of marketers report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing.

7 Best Digital Marketing Skills for 2022

So if you’re thinking about getting into Digital Marketing, here are seven of the most important skills that you need to make yourself a desirable job candidate in the digital age:

1. SEO

SEO stands for Search Engine Optimization and it’s the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

SEO - Digital Marketing Skills

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

2. Pay-Per-Click

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee.

3. Mobile marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

4. Email marketing

Email marketing is a highly cost-effective way of sending communications. It is quick, offers highly measurable results and is easily personalized.

Email marketing can be used by businesses to keep in touch with their client base, build relationships and promote services or offers.

5. Social media

Social media SEO

Social media marketing is the use of social media platforms and websites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc., to promote a product or service.

6. Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

7. Analytics

Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts, as well as the act of identifying opportunities for improvement.

Jitendra Vaswani

Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of big internet marketing blog BloggersIdeas.com & Digital Marketing Agency DigiExe. During his more than 6+yrs long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide. He has trained 3000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe from 5+ yrs. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven. Check out his newly acquired websites WPCrew, Crazythemes, and DesignSkew

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