High-quality product photos and descriptions are essential for any eCommerce business, but they’re especially important on Amazon. That’s because Amazon has its own unique criteria for what constitutes A+ content. In order to take advantage of all the benefits that come with having A+ content on your listings—including increased traffic and higher conversion rates—you need to understand what Amazon is looking for. Here’s a quick guide to creating A+ content for your Amazon listings.
What is Amazon A+ Content?
Amazon A+ content is a module that sits above the fold on an Amazon product detail page. It is designed to give customers a richer, more visually appealing experience that tells the story of your brand and product. In order to create Amazon A+ content, brands must first be enrolled in the Amazon Brand Registry program.
Creating Amazon A+ Content
There are a few things to keep in mind when creating Amazon A+ content for your listing. First, your content must be well-written and accurate.
All of the information included in your Amazon A+ content must be factually correct and free of grammatical errors. Secondly, your content must be unique and original.
Plagiarism is not tolerated in Amazon A+ content and will result in your submission being rejected. Finally, your images must be high-quality and relevant to the product being described. Blurry or low-resolution images will not be approved by Amazon.
To get started, log in to your seller account and navigate to the “A+” tab. From there, you will be able to create a new piece of A+ content or edit an existing one.
Once you have completed your submission, click “Submit for Approval” and wait for a response from Amazon. If your submission is approved, it will be published on your listing within 5 business days. You can also, check helium 10 review, Helium 10 gives both new and experienced Amazon sellers everything they need to boost product rankings, sales, and, most importantly, profit margins.
How to Create A+ Content for Your Amazon Listings
Creating Great Product Photos
High-quality product photos are an important part of any listing, but they’re especially important for Amazon A+ content. That’s because one of the main requirements for A+ content is that it must include at least six high-resolution product photos.
These photos should be professional and show the product from multiple angles. In addition, at least three of the photos should show the product being used in some way.
For example, if you’re selling a kitchen knife, you might include a photo of the knife being used to chop vegetables, slice meat, etc.
Including Infographics and Videos
In addition to high-quality product photos, another requirement for Amazon A+ content is that it must include customer-friendly infographics and/or videos. These infographics and videos should be designed to educate potential customers about your product and how to use it. For example, if you’re selling a new type of cooking appliance, you might create an infographic that outlines the different features of the appliance and how to use them. Alternatively, you might create a video demonstrating how to use the appliance.
Writing Compelling Product Descriptions
The third and final requirement for Amazon A+ content is that it must include compelling product descriptions.
These descriptions should be well-written and free of errors. Additionally, they should be informative and persuasive without being overly salesy.
To write great product descriptions, start by highlighting the most important features of your product. Then, describe how those features can benefit potential customers. Finally, close with a strong call to action that encourages customers to buy your product.
Keep it Short and Sweet
When it comes to Amazon A+ content, less is more. Shoppers on Amazon are looking for quick and easy information about the products they’re interested in.
They don’t want to wade through paragraphs of text; they want to be able to quickly find the information they’re looking for and make a buying decision.
As such, it’s important to keep your Amazon A+ content concise and to the point. Stick to the facts and avoid fluff. Use bullet points whenever possible to break down information into manageable chunks. And if you can include videos or infographics along with your text, even better!
Highlight Your Product’s Key Features
Your Amazon A+ content should highlight your product’s key features in a way that means using language that is easy to understand and avoiding technical jargon. It also means highlighting the benefits of your product rather than just its features.
For example, let’s say you’re selling a new type of vacuum cleaner on Amazon. Rather than simply listing off the vacuum’s features (e.g., “It has a powerful motor”), focus on what those features mean for the customer (e.g., “It can deep clean carpets in half the time”).
This will help shoppers understand why your product is worth their money and convince them to click “Add to Cart.” Focusing on key features also allows you to set your product apart from similar items on Amazon.
After all, if two products have the same price and reviews, shoppers are going to base their decision on which one to buy based on the unique features each one offers.
Include High-Quality Images
Images are just as important as text when it comes to creating high-quality Amazon A+ content—if not more so. After all, a picture is worth a thousand words!
When selecting images for your Amazon A+ content, be sure to choose clear, well-lit pictures that show your product in use if possible.
Customers want to be able to visualize what they’re buying, so photos that allow them to do just that will increase conversion rates.
Additionally, be sure to use images that are of high enough quality that they won’t pixelate when expanded—shoppers will be able to tell if an image has been stretched beyond its resolution, which will reflect poorly on your brand.
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If you want to take advantage of everything Amazon has to offer, it’s essential that you create A+ content for your listings. Fortunately, it’s not as difficult as it might seem. Just remember to focus on creating high-quality product photos, infographics, videos, and descriptions—and you’ll be well on your way to success.