Ahrefs vs SEMrush: The Ultimate SEO Tool for your Agency

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In the SEO world, SEMrush and Ahrefs are giants (and rivals). Both platforms include a selection of tools that can support your SEO and larger digital marketing strategies.

What toolkit, though, is superior? SEMrush or Ahrefs?

The answer will rely on the particular requirements of your company, I’m going to compare each toolset in-depth throughout the various facets of a search marketing campaign in this piece, from competitor analysis and keyword research to reporting and API access.

By the end of this article, you ought to be able to tell which tool is better for your company’s and/or your clients’ needs: Ahrefs vs SEMrush.

Ahrefs vs SEMrush, What Are These Tools Capable Of?

Software as a service (SaaS) firms Ahrefs and SEMrush are. Both of these are regarded as “SEO tools.” They help with tasks like link analysis, technical SEO audits, keyword research, competitive research, and more.

Despite the fact that both of these programs are excellent at performing all of these tasks, there are a few minor distinctions to be aware of.

Ahrefs vs SEMrush, Comparing SEMrush with Ahrefs by category

In this section, we’ll examine in greater detail how SEMrush and Ahrefs contrast in each of the key components of an SEO campaign.


When it comes to competitor analyses, SEMrush (aff) is the market leader. SEMrush differs from Ahrefs in a few ways, one of which being its traffic analysis. When used in conjunction with the SEO and advertising toolkits, the traffic analytics report enables you to drill down and identify the precise traffic source for a rival website.

  • Find out which other websites the users of your competitors’ websites also frequent, and learn about their surfing preferences and brand preferences.
  • Discover the organic traffic-generating keywords, URLs, subfolders, and/or subdomains.
  • Determine the subjects and content formats that your competitors use to attract the most backlinks.
  • Learn which paid keywords are most effective at generating traffic and how that has changed over time.
  • Identify whose ad text has been in circulation the longest and which keywords competitors have been bidding on the longest.
  • examine in bulk the online traffic plans for up to 200 websites.
  • Learn which websites, YouTube channels, and videos your top competitors are using to advertise.


Ahrefs largely focuses on SEO competition analysis, but SEMrush offers a full perspective of your competitors’ whole digital marketing approach, from where they get traffic to how they convert it.

Compared to SEMrush, Ahrefs’ Site Explorer simply offers fundamental information on paid keywords and ad copy.

  • Identify the URLs, subfolders, and keywords that generate the most organic traffic.
  • Conduct a keyword gap analysis at the URL, subfolder, and subdomain levels.
  • Learn which content kinds and themes are most popular among competitors (Content Explorer).
  • Learn which subjects and types of rival content are most frequently linked to.
  • Find out where there are weak or repeating links.

More like SEMrush vs Ahrefs

The Ultimate Answer: Which is better, SEMrush or Ahrefs?

If I had to pick just one platform, SEMrush would be it due to the larger index, more accurate data, and variety of use cases (competitor traffic and market analysis, SEO and PPC insights).

Having said that, it’s also worthwhile to take into account a 7-day trial of Ahrefs if you’re searching for a reliable all-in-one SEO toolset.

Here is a summary of some of the main arguments in favor of picking one over the other.


  • SEMrush: In addition to being a top-rated all-in-one SEO platform, SEMrush offers insightful competitor and traffic data for all significant digital channels, including organic, paid, social, and referral traffic, on both mobile and desktop platforms.
  • SEMrush offers a larger, more current keyword database.
  • SEMrush offers daily updates on rankings. In comparison, Ahrefs updates rating data every seven days for its $99 Lite plans and every three days for its $399 Advanced Plans.
  • The functionality for site audits are more complete and simpler to combine with third-party project management and reporting platforms like Trello.
  • SEMrush offers sophisticated PPC analysis tools. You may keep an eye on competition PPC spending, keyword selection, ad wording, URLs of landing pages, videos, Google Shopping, and display advertisements.
  • You may create unique white-label reports with SEMrush that incorporate data from all the many toolkits available on the platform. Additionally, it incorporates with external programmes like Data Studio.
  • Each day, users have far greater access to domain statistics and reports.
  • The majority of toolkits are integrated, allowing you to compare competition SEO and PPC keyword data and add it to a single master keyword list.
  • Users of SEMrush can carry out automated content audits.
  • Access to the API is more adaptable.


  • Ahrefs is still the greatest tool for backlink prospecting and analysis because it has the largest index of live backlinks.
  • It gathers link information into keyword SERP overview reports, making it simpler to more precisely qualify keywords inside the application.
  • The Ahrefs UI is still simpler to use even if SEMrush has made significant advancements.
  • Finding the content kinds and subjects that generate the most links and social engagement within a certain industry is simple with the Content Explorer.
  • In contrast to SEMrush, Ahrefs allows you to access the backlink auditing and broken link analysis reports without first creating a “project.” These reports might not be available in SEMrush if your project allotment has been used, as both Ahrefs and SEMrush have limits on the number of projects you can create per plan.

Final Thoughts on Ahrefs vs SEMrush

All of these SEO tools give SEO and SEM experts access to extensive keyword research, competition analysis, site audits, rank analyses, associated data, analytics, and competitor advantages.

However, anyone can use them to increase their online visibility, draw organic traffic (search volume), and establish authority in their industry, including SEO consultants who work independently and SEO and search engine marketing businesses.

Undoubtedly, having at least one of these tools is essential to a successful digital marketing plan!

Aishwar Babber

Aishwar Babber is a passionate blogger and digital marketer who has worked in the industry for over six years. He loves to talk and blog about gadget, and latest tech, which motivates him to run GizmoBase. He has a deep understanding of how to create and execute successful marketing campaigns and is an expert in SEO, affiliate marketing, and blogging. Aishwar is also an investor and creator of multiple blogs on various niches. You can find him on Linkedin, Instagram, & Facebook.

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